E*TRADE, Omega Research Establish Marketing Alliance

E*TRADE Group Inc., a provider of online
investing services, and Omega Research Inc., a provider of
real-time investment analysis software, formed a marketing alliance.

The initiatives will include joint sponsorship of seminars and conferences, as
well as exclusive and preferred partner status in a number of marketing

“Through this alliance we intend to educate increasing numbers of consumers as
to the benefits of leveraging technology in determining and executing their
investments,” said Mike Pohlmann, vice president of strategic alliances at
Palo Alto, CA-based E*TRADE.

Omega products include investment tools such as TradeStation, OptionStation
and SuperCharts.

Marc Stone, vice president of corporate planning and development at
Miami-based Omega Research, said: “The benefit for us of this alliance will
be to increase our reach to the more mainstream investor who is beginning
to understand how to effectively use technology to make personal investing

As a part of the agreement, E*TRADE will be the exclusive online investing
service sponsor of all of Omega Research’s System Trading and Development with
TradeStation sales seminars this year.

In addition, Omega Research becomes the “preferred partner” of E*TRADE. And
co-marketing of products and services through advertisements, links and
special offers on each other’s Web sites are planned.

News Around the Web