Eyecity.com to Market Yahoo! Eyewear

Eyecity.com Inc. signed an agreement with Yahoo! Inc. to obtain a license that will
allow Eyecity.com to market a Yahoo!-branded eyewear collection.

Eyecity.com said it expects the Yahoo! brand recognition to be a major asset
for eyecity.com in the optical market.

Financial terms were not disclosed.

The Yahoo! eyewear collection will include computer glasses, reading glasses,
sunglasses, optical frames and related accessories. The Yahoo! collection was
recently previewed at the International Vision Expo in Las Vegas.

In addition to being available through traditional retail channels, the
Yahoo! eyewear product line also will be available through the eyecity.com Web
Site and the Yahoo! online store, Yahoo! Gear.

“Yahoo!’s longstanding expertise in e-commerce combined with eyecity.com’s
eyewear industry knowledge will give consumers the best of products and
superior customer service,” said eyecity.com CEO Mark Levin.

EyeCity.com said it obtained the Yahoo! license agreement and product line
collection in conjunction with certain assets of Impact Eyewear LLC.

eyecity.com Inc. has a family of Web sites catering to the optical and eye
care needs of a broad range of lifestyles and interests.

Recent acquisitions include Peepers.com, Eyeglassplace.com, Sunglasssite.com, Opticalsite.com, and Binoculars.com.

The company’s Super
site, eyecity.com, is expected to launch in early 2000.

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