 |
The digerati had only the briefest of windows to digest the titanic news that Microsoft had inked a deal to incorporate posts from Twitter into its search results when another bomb went off.
That’s right, Google (NASDAQ: GOOG) has essentially the same deal.
“We are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results,” Google Vice President Marissa Mayer wrote in a blog post this afternoon.
Mayer is speaking today at the same Web 2.0 Summit where Microsoft’s (NASDAQ: MSFT) Qi Lu announced the software giant’s own Twitter deal.
Rumors that Twitter was talking with both Microsoft and Google about a search tie-in had bubbled up earlier this month.
Both partnerships are aimed to address the insatiable appetite for real-time information that Web users have put on display with their rush to embrace all things Twitter.
The same ethos has been at work in recent modifications to the pages of Facebook, which has been making its own real-time push.
“In the past few years, an entirely new type of data has emerged — real-time updates like those on Twitter have appeared not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic,” Mayer said.
So, shortly, tweets will begin showing up in Google’s search results.
Of course, Google’s announcement was missing one big component of the news Microsoft made earlier today.
In addition to Twitter posts, Microsoft said it is also incorporating data from Facebook (of which it owns a minority share) data into the results pages of its Bing search engine. Google announced no such deal.
Microsoft also said that it will begin incorporating Twitter posts into its search results immediately.
A spokesman for Google was not immediately available to confirm when it plans to take the feature live.
