IBM PureScale in New Business Analytics Push

IBM is marshaling its forces for a new assault on the business analytics market — combining its Power7 servers with IBM WebSphere and DB2 pureScale and other software packages. The idea is a single hardware and software offering targeting high-end enterprise analytics with new levels of performance and efficiency.

Of course, this is an area key for rivals like Oracle, which has been counting on hardware partners like Sun to fulfill the hardware components of its own Exadata offering. But IBM maintains that it solution is more efficient than competing offerings. CIO Update has the story.

IBM is rolling out a new combined hardware and software offering for major enterprise customers like banks, utility companies and brokerage firms that have a serious interest in ramping up their business analytics horsepower — and who are already running their applications in either x86 or mainframe computing environments.

Based on IBM’s (NYSE: IBM) Power7 servers, Big Blue’s new pureScale Application System promises an optimized and fully integrated software and hardware package for analyzing data in real time and swiftly processing data-intensive transactions.

Read the full story at CIO Update:

IBM PureScale System Links Servers, Software for Business Analytics

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