Is Amazon Anywhere Really Nowhere?

Amazon Anywhere, launched with much fanfare as the mobile e-commerce
of e-tailing giant in October of 1999, reportedly is being scaled
back as fewer consumers than expected are using the so-called “m-commerce”

The initiative had been designed to let consumers buy products on Amazon
using WAP-enabled cell phones and various other mobile
Internet access devices.

But apparently demand has been less than anticipated, and now reports are
surfacing that “the bulk of the 30 employees” who worked in the Amazon
Anywhere department no longer work on the mobile initiative.

Most have left to work at other technology companies or were transferred to
other departments within, according to a report in the Wall

Amazon at one time had even considered spinning off its Amazon Anywhere
to license products to other Internet companies, the Journal reported,
five people familiar with the effort.

A call to seeking comment was not returned by press time.

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