K-tel International Inc. in Los Angeles has signed an
agreement with Microsoft Corp. to include its K-tel Express, an online music and home video
service, on MSN Shopping.
Under the terms of the agreement, The Microsoft Network will feature
direct links to K-tel Express within the music and home video department
page on its hopping channel. The arrangement also allows MSN to include
links to K-tel Express within additional sites Microsoft owns, controls or
operates, including Microsoft Plaza, msNBC, Computing Central, Sidewalk and
microsoft.com. Financial arrangements were not disclosed.
In addition, K-tel Express will also include a direct link to the MSN
Shopping Channel. Thousands of banner impressions advertising K-tel Express
and its products will be distributed by MSN across the Network each month.
K-tel Express features 250,000 music and 35,000 home video titles and
soon will offer a feature enabling visitors to create custom CD
compilations, making selections from a variety of songs. K-tel Express also
recently announced plans to provide digital downloads from K-tel’s own music
catalog.