Music retailer K-tel
International Inc. Friday launched an e-commerce Web site in Germany
that will cater to the Central European market of Germany, Austria,
Switzerland and German-speaking Poland.
K-tel Shopping GmbH offers
Europe’s German speaking population a variety of products, including books,
videos, music, auto accessories and fitness equipment.
The site is maintained by K-Tel’s German subsidiary, Dominion Vertriebs
GmbH, a direct-response marketing company. K-tel said its brand name is
already recognized throughout Central Europe and is well known for music
and fitness equipment sold through infomercials.
“Having been a pioneer in the German direct-to-consumer market since the
mid-1980s, we are very excited about the prospects for K-tel Shopping GmbH
given that Germany leads Europe in e-commerce,” said Philip Kives, K-tel
International chairman and CEO.
“We feel that we can become one of the better known e-commerce retail sites
in Central Europe.”
The company’s strategy is to drive traffic to the site by plugging the Web
site during its infomercials aired throughout Central Europe.