Web directory Looksmart Tuesday premiered RewardMall, an
incentive-based online mall for ISPs.
RewardMall is a utility targeted toward ISPs looking to offer private-labeled online shopping malls to their subscribers. With RewardMall, consumers can shop at their favorite
stores, buy their favorite name brands and earn RewardPoints for every
purchase, which are
redeemable for valuable merchandise or frequent flyer miles with eight
major airlines, the company said.
ISPs will be able to receive a percentage of every transaction and maintain their own brand
identity as well.
“RewardMall is the ideal e-commerce solution for small to mid-size ISPs because of its seamless integration, brand name selection and user-incentives,” said Ned Brody, vice president of e-commerce for
Looksmart. “We are excited to help our partners build user loyalty by bringing an exciting online shopping
experience to their customers.”