MaMaMedia Inc., creator of an Internet
destination with activity-based learning products for kids 12 and under,
signed a new three-year placement deal with America Online.
MaMaMedia’s educational programming will be available to users of AOL’s Kids
Only Channel. Under the terms of the new agreement, MaMaMedia will obtain
anchor tenant status for a period of three years on AOL’s Kids Only Homework
Help, Art Studio and Games areas. Financial details were not disclosed.
Later this year, MaMaMedia’s educational programming will also become
available to members of AOL UK and AOL Australia. MaMaMedia has been a
content partner in AOL’s Kids Only Channel since 1997.
“At MaMaMedia, we understand that today’s kids, the ‘Clickerati,’ use
technology in a whole new way and want online tools and activities that
empower them to realize their potential,” said Idit Harel, founder and chief
executive officer. “This new agreement will allow us to further advance
playful learning among cyberspace’s largest audience of kids. We believe this
also positions MaMaMedia for strong future growth.”
Visitors to the area can create Web site collections, design their own
multimedia characters and stories, enjoy computer clubs and safely engage in
many other interactive activities.
According to spring 1999 Simmons research, close to half (48%) of AOL’s
members have children. Additionally, 25 percent of 10,000 AOL parents polled said
their kids are using the computer by age 2 and 90 percent are using the computer by
age 6.
MaMaMedia claims over 400,000 users as of July 1999.