net.Genesis Corp., a
provider of e-business intelligence solutions, said that its flagship product,
net.Analysis, will interoperate with IBM
Net.Commerce software.
As a Web data mining solution, net.Analysis will work with IBM Net.Commerce to
collect Web site visitor data from various servers and cross-correlate,
analyze and discover trends. Companies using both software applications
benefit from a holistic view of their online customers providing strategic
solutions for advertising, marketing and sales initiatives, net.Genesis said.
net.Analysis mines data from the various servers that support online business
initiatives and provides behavioral metrics of site visitors and customers.
This knowledge gives Web-focused businesses a holistic view of their online
customer and enables them to target sales and marketing messages on a “one-to-
few” or “one-to-one” basis. For example, by determining the most effective
keywords and banners for driving site visits that result in high-dollar
product sales, businesses can optimize their banner placements and keyword
purchases.
“IBM is committed to offering its e-business customers a wide array of best of
breed tools to make their online sales and marketing ventures a success,” said
Karl Salnoske, general manager of electronic commerce at IBM Software
Solutions. “By working with net.Genesis, IBM e-business customers have a data
mining solution to help them define their customers and refine their online
marketing strategy.”
net.Genesis is working with IBM Net.Commerce as part of IBM’s Solution Developer Program, designed
to help commercial software developers reduce costs, take their products to
market quickly, and broaden their business opportunities. The program
facilitates the development and sale of third-party software applications
running on IBM hardware and software platforms by providing business services,
technical services, marketing services, sales support, and information
services.
