of Berkeley, Calif., a Web graphics software firm, and NetObjects, a provider of site
building software, have formed a bundling alliance to deliver a solution
for creating, editing and managing professional-looking e-commerce Web sites.
The joint initiative targets the growing number of companies that require an
easy, effective way to improve and expand their online business, the
“Gaining new customers on the Web today is survival of the fittest: If your
Web site looks unprofessional, and if you don’t evolve your company into
areas such as e-business, it harms your company’s competitiveness,” said
Manish Vij, NetStudio’s chief executive officer.
“By bundling NetStudio with NetObjects Fusion, our customers now have a
comprehensive solution for professional-looking Web sites that attract and
NetObjects will license, reproduce and distribute NetStudio’s Web graphics
creation tool with NetObjects Fusion, a Web authoring product. NetObjects
will distribute the NetStudio 1.0 trial version with the NetObjects Fusion
trial CD. The two companies said they will also collaborate on a broad
range of marketing initiatives and sales promotions.
In the past month, NetStudio has announced distribution and revenue-sharing
partnerships with Hiway Technologies and Best Internet, and channel
partnerships with Ingram Micro, Micro Warehouse, CDW, PC Connection and PC
NetStudio will be bundled with NetObjects Fusion 4.0 in January 1998
through a broad variety of distribution channels for a suggested retail
price of $295.