Entertainment hobbyist site NextPlanetOver said it will add a
business-to-consumer auction area to its site in order to give traditional
retailers of entertainment
collectibles a place to sell their products online.
The auction area will include graphic novels and comic books, collectible
card and role-playing games, action figures, toys, TV- and film-related
memorabilia and exclusive
original art pieces.
Retailers that partner with NextPlanetOver to sell products through the
company’s auction area will be able to brand their own stores. Items posted
for auction will be cross-merchandised with related products, content, and
community events elsewhere on the NPO site.
“We want to cater to both the retailer and the consumer by being more
responsive to retailers than other auction sites, and by focusing on our
customers’ product interests,” said David Reid, cofounder and COO of
NextPlanetOver.
“What our auction area provides is a place for sellers of a
specific category of merchandise to connect with the people who are dedicated
to buying those types of products.”
NextPlanetOver markets TV- and movie-related gear, action figures, graphic
novels and comics, games, Japanese imports, anime, and features original
articles and online
forums. The company is backed by @Ventures, the venture capital affiliate of
CMGI Inc., and IDG Ventures.