Looking Glass Partners in Indianapolis launched an online catalog targeted to the Year 2000 IT professional.
The site, www.y2kstuff.com, offers a
variety of
trademarked merchandise from mousepads, mugs and stressballs to apparel and
even seasonal items such as golf and fitness wear.
The operation is the brainchild of Indianapolis entrepreneurs Albert Will and
Hanna Irwin. Together, the two have more than 40 years of experience. Will
spent the last 21 years running financial services, technology divisions and
companies. Irwin is a marketing executive. Their new firm works primarily
advising other clients, although, www.y2kstuff is their own proprietary
business.
“Y2K Stuff is designed for the thousands of IT professionals and companies
who will assure that our computers run flawlessly as we change over from the
year 1999 to the new millennium and the year 2000,” said Will. “While the
focus on the year
2000 effort is huge, and continues to grow every day, we did not see much
of a support
system out there. In turn, we have created a plethora of ‘stuff’ just for the
professionals doing the job.”
Featuring the Y2K acronym trademarked last year by Looking Glass Partners,
Y2Kstuff.com has been in consumer test the last six months, and results have
been good, the company said.
“Based on the positive reaction, we are going ahead and rolling the site out
and committing to adding merchandise monthly until well after the Year 2000
has come and gone,” said manager Abby Marmion.
The site features AT&T SecureBuy software, and was developed in partnership
with technology provider Pathway Technologies Inc.
