Real estate site Owners.com signed a distribution and
sponsorship agreement with Internet infrastructure company InfoSpace.com.
The deal provides Owners.com customers with expanded market reach via
InfoSpace.com’s affiliate network, and at the same time provides InfoSpace.com
users with access to a selection of for-sale-by-owner home listings.
Financial arrangements were not disclosed.
Owners.com’s property listings are to be displayed in InfoSpace.com’s
For-Sale-By-Owner classified channel. Throughout the home listings search
process on the For-Sale-By-Owner channel, branded links are available to
bring users to the Owners.com site.
“InfoSpace.com’s affiliate network of 1,800 Web sites represents a powerful
marketing channel for our customers and e-commerce partners,” said Mark
Moran, vice president of corporate development at Owners.com.
“This
relationship alone gives us access to 86 percent of all Internet users in the United
States.”
Owners.com says it has helped owners in all 50 states market over 250,000
homes, accounting for more than $30 billion in home sales.