Consumer “infomediary” PrivaSeek announced the general
availability of
Persona Valet, a tool that empowers consumers to control and
gain added value from their personal information on the Internet.
The tool is also aimed at reducing spam and is free for the download. The
company defines infomediary as a “trusted third party who is working on the
behalf of both the consumer and the businesses to bring together both parties
in a state where permission has been granted for offers and information to be
exchanged.”
“The Persona Valet gives all of us as consumers control over our personal
information and it makes it possible for businesses to provide us with
information and offers that are relevant to our wants and needs when and
where we want it,” said Larry Lozon, CEO of
PrivaSeek.
The Persona Valet provides consumers with an “identity manager,” acting as a
go-between for the consumer and marketer, the company said. PrivaSeek works
with
businesses to negotiate discounts for consumers who allow their personal
information to be accessed. Persona Valet also offers single sign-in and
registration capabilities.
PrivaSeek said it offers businesses the opportunity to reach a highly
targeted
and receptive consumer audience with “just-in-time” marketing techniques.
