RealNames Tuesday sealed a promotion and marketing
agreement with MP3.com to use a custom Internet Keyword implementation that will make MP3.com the destination
for anyone searching for MP3 files and specific artists or music types.
MP3.com is also the first search result returned on
several popular Internet search engines when similar ‘MP3’ queries are
entered. MP3, a compression format that stores audio files on a computer, is currently
a popular search word in many Internet search engines.
“RealNames provides a
quick and easy way for Internet users to arrive at the specifically named
destination of their choice,” said Michael Robertson, chairman and chief
executive officer of MP3.com. “Internet Keywords will allow MP3.com visitors
to find their favorite artists, songs, concerts and other information simply
by typing `MP3′ and an artist’s name or music genre.”
Internet Keywords for large, highly dynamic Web databases such as MP3.com are
designed to allow Internet users to quickly and easily navigate to the exact
Web location they are seeking without typing www’s or dot-coms. For example,
users can type in “MP3” and a genre such as “jazz” or an artist’s name such
as “Alanis Morrisette” to arrive at a specific Web page.
In addition to simplifying the user’s search process, the arrangement between MP3.com and RealNames will give all registered MP3.com artists a free MP3.com (MPPP) Internet Keyword to support their promotional efforts. Internet Keywords are
enabled by the RealNames platform. This platform is a layer of Internet
infrastructure that is designed to facilitate navigation in multiple
languages from any location on the Internet. This platform is currently
available to many Internet users as a result of being integrated into popular
browsers, search engines, directories and portals.
“By giving the MP3.com community fast and easy access to the most popular
music site on the Web, RealNames both enhances users’ experience and helps
MP3.com promote its artists,” said Keith Teare, president and CEO of
RealNames. “Internet Keywords allow music enthusiasts to find the Web sites
they want quickly, without having to know the www or dot-com address or sift
through pages of search results.”
