Reel.com Inc., an online movie store and subsidiary of
Hollywood Entertainment Corp. dba Hollywood Video, signed a deal
with America Online to be a partner on AOL’s Shopping channel.
Reel.com will become a tenant in America
Online’s Electronics and Videos department located within the Shopping area.
The deal includes a continuing presence on AOL.com, the AOL online service, as
well as the Compuserve online service. Reel.com also announced that AOL
customers will be offered exclusive promotions on a regular basis. Financial
arrangements were not disclosed.
“Millions of shoppers stroll through AOL’s virtual shopping mall each and
every day,” said Julie Wainwright, chief executive officer of Reel.com. “It is
an important strategic advantage for Reel.com to have a store front in this
high traffic location. Likewise, AOL members will benefit as Reel.com uses
this virtual storefront and other areas on AOL to communicate exclusive
special promotions to members.”
Visitors to the AOL shopping malls will be able to jump to Reel.com’s online
video store from links in each area. In addition, Reel.com will be marketed to
AOL and Compuserve users through rotating banner ads, regular promotions, and
by typing in the keyword Reel.
Reel.com offers 100,000 VHS movie titles and 2,300 DVDs, as well as movie
information, such as complete director, actor and actress filmographies, as
well as cast and credit information. In addition, all movie references are
linked to overview pages that are developed by Reel.com’s staff of more than
40 writers.