Online movie store Reel.com signed a strategic marketing
partnership agreement with Visa U.S.A.
Reel.com will deliver a variety of exclusive
promotions to the 600 million Visa cardholders worldwide through Visa’s
21,000-member financial institutions. In exchange, Visa will receive preferred
status and prominent branding throughout the Reel.com site and will be the
default payment card on the site’s checkout page.
In support of the partnership, Reel.com will be the featured shopping partner
at the Visa web site during the Visa Valentine’s Day
“Reel.com is pleased to partner with a leading payment system that gives added
credibility and security to our online store,” said Julie Wainwright, chief
executive officer of Reel.com.
Reel.com will design promotions exclusively for Visa cardholders, such as
discount coupons, free videos, and much more. These offers will be distributed
via the Visa member banks throughout the year.
“Visa’s partnerships with leading online destinations, such as Reel.com, are
accelerating the adoption of e-commerce by introducing millions of consumers
to the exclusive benefits and compelling experience of online shopping,” said
Liz Silver, senior vice president, advertising, Visa U.S.A.