Remember looking through the Sears toy catalog “wish book” when you were a
kid? Dreaming? Hoping? Now your kids can do it online.
Sears put the whole toy catalog online at wishbook.com, offering more than 2,300 toys
and gifts and various services–from helping customers identify the hottest
toys to sending wish lists to friends and family. The site also offers a gift
reminder calendar and information on collectibles.
“The Sears Wish Book toy
catalog is a holiday tradition that customers have enjoyed for more than 60
years,” said Jane J. Thompson, president of Sears Direct. “The new wishbook.com site, with value-added services and functions,
will help make this year’s holiday season easier for gift-givers–and eager
recipients–of all ages.”
Expected hot sellers this year, Sears said, are Knock Knock Mr. Potato Head,
Bounce Around Tigger, Star Wars items, the Odyssey computerized globe and
NASCAR Barbie. Customers may use their Sears Card, as well as other credit
cards such as VISA, MasterCard, Discover and American Express. Transactions
are secured using SSL (Secure Socket Layer).
Sears Wishbook Inc., a wholly owned subsidiary of Sears, Roebuck and Co., owns
and operates wishbook.com.
