Security First Technologies and BroadVision Inc. said they
established an alliance that includes cross equity investment, joint
product development, joint marketing and a reseller relationship.
Security First, a subsidiary of Internet-only bank Security First Network Bank, is a provider of Internet-based financial services applications in North America. BroadVision markets one-to-one Internet applications for business relationship management.
The companies said they will develop and market products based on Virtual
Financial Manager, S1’s suite of Internet-based financial services
applications, and BroadVision’s One-To-One application system. The two
companies will work together to provide end-to-end Internet solutions for the
financial services industry including software, professional services,
training, outsourcing services and support.
The integrated products will be marketed to banks, brokerage firms, insurance
companies and other financial services providers.
“Together these products will enable financial institutions to deliver personal financial data, customized content and advertising messages to the e-customer right over the Internet,” said James S. Mahan, III, CEO of Security First Technologies.
Pehong Chen, president and CEO of BroadVision said: “Financial institutions can leverage the advanced personalization capability of the BroadVision product to excel in managing their relationship with their customers. With our combined solution, financial institutions can listen to what customers want, see what interests them personally, then respond with products and services customers need in a way no one has ever done before.”
The companies also agreed to exchange $3 million of each other’s stock upon the completion of the sale of SFNB’s banking operations to Royal Bank of Canada, anticipated to close during the third quarter.
