The Baan Co.
said it selected BroadVision’s
One-To-One technology as the enterprise-wide standard for creating online
personalized knowledge management and e-commerce applications.
The first implementation of BroadVision One-To-One will enable Baan to
deliver a personalized experience to those visiting its Web site for company
information. Financial terms of the deal were not disclosed.
Customer, partner and employee profile data such as company, industry,
geographic location and the individual’s role within the organization will be
used to dynamically filter information and immediately generate a personal
home page that is specifically tailored to the user, Baan said.
“We believe the time has come to leverage the connectivity capabilities of
the Internet to better serve our customers, partners and employees. We will
achieve this by creating a personalized experience on the Web site, moving
from an organization-centric delivery to a customer-centric experience,” said
Beth Haas, director of Internet Marketing at Baan.
Baan provides scaleable enterprise business solutions, with more than 2,600
enterprise systems implemented in 4,000 sites worldwide. Baan has dual
headquarters in Putten, The Netherlands and Menlo Park, CA.
Redwood City, CA-based BroadVision supplies application solutions for
enterprise class, personalized business on the Internet.
