Vignette Corp. Monday purchased DataSage Inc., a provider of online
marketing applications, in a stock deal worth approximately $577 million in stock.
Vignette will acquire 100 percent of the outstanding stock and assume all
stock options of DataSage in exchange for approximately 3.16 million shares
of Vignette common stock. Vignette expects the acquisition to close the
acquisition by March 31.
DataSage offers applications designed for online retailers to personalize
their sites and market to the appropriate targets. Its applications include
providing firms with e-mail, site personalization, direct mail and other
promotional activities. Vignette said it will integrate DataSage into its
services to deliver a suite of e-business applications, analysis and
marketing services.
“With this acquisition, we take a major leap
forward in empowering online businesses to personalize each and every
customer interaction and measure and manage the success of their
e-marketing efforts,” said Greg Peters, Vignette’s president and chief executive officer.
“Vignette remains focused on offering the most compelling
and comprehensive e-business solutions in the industry for both dot com
companies and the Global 2000.”
The purchase is one of many buyouts happening Monday. On the broadband
front, NEXTLINK Communications Inc. (NXLK)
and Concentric Network Corp. (CNCX)
Monday merged in a $2.9 billion deal to create a single high-speed
communications company and
topping the news, America Online Inc. (AOL)
and Time Warner Inc. (TWX)
Monday announced a merger worth $350 billion.
