Seattle-based Wireless Dimension, a Web retailer of wireless phones, service
plans and accessories and parent company Nth Dimension Corp., changed their
product and corporate identities to Point.com and Point.com Inc., respectively.
“The Point.com brand name better communicates our core consumer benefit of
helping consumers quickly and easily ‘get to the point’ of a smart wireless
purchase,” said Court Lorenzini, co-founder, chairman and CEO of Point.com
Inc.
Point.com can allows consumers to compare side by side virtually every
available wireless phone and service plan in their area, identify what meets
their needs and buy online.
Point.com also announced a joint e-commerce venture with supply retailer
Staples Inc. whereby Point.com will manage the co-branded wireless
telecommunications store within Staples.com.
Point.com also announced third-round equity financing of approximately $14
million, including a $3.5 million investment from Staples, which brings
Point.com’s total funds raised to nearly $18 million. Other investors in this
round are Columbia Capital Equity
Partners II, Cedar Grove Partners, Oak Investment Partners, IDG Ventures and
Kirlan Venture Capital.