EMC Buys Greenplum in Data Warehousing Play

EMC is primarily a hardware vendor, but the firm has its fingers in some strategic software plays, most notably VMware. Now the company is adding a massively parallel processing database vendor, Greenplum, to its software lineup and plans to build a business intelligence segment around the company. InfoStor finds out what the company has in mind for its latest purchase.

EMC on Tuesday revealed it plans to acquire privately held firm Greenplum, a move that aims to up its appeal to IT buyers thanks to the smaller firm’s data warehousing and analytics processing capabilities.

Specific terms of the all-cash purchase were not disclosed. EMC expects the deal to close by September.

Greenplum develops data warehousing products, including the Greenplum Database, a massively parallel processing (MPP) database for analytical processing that also comes in a free single-node version. It also offers Greenplum Chorus, an enterprise cloud platform for collaboration and data sharing, with features such as self-service provisioning, data collaboration and data services.

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EMC acquires data warehousing vendor Greenplum

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