In another sign that mobile is becoming an increasingly important, if not primary, platform target for developers, Monster.com has just released a new application specifically for the iPad that it says is the first of its kind for the popular Apple (NASDAQ: AAPL) tablet.
The jobs and recruitment site released a similar application for the iPhone last fall, but Vasu Nagalingam, Monster’s senior director of product management, said there are distinct advantages to the iPad application.
“The big thing is that there is more screen real estate so we can show more and add more navigation features,” Nagalingam told InternetNews.com. “Most importantly for the iPhone and iPad app is that they aren’t separate mobile apps you to have register for separately. It’s fully integrated with your Monster account and you don’t need to update anything. Everything is synched on the back end.”
A new feature Monster is giving job seekers with its iPad app is the ability to surf for jobs without logging in to their Monster account first.
Nagalingam said that while there are many advantages to being logged into a registered account, the company decided to make it optional in keeping with what has emerged as a general profile of mobile users.
“People looking for a job on a mobile device, what we call seekers, all they want to do is search for jobs and apply for them,” he said. “So we don’t include things like articles and advice columns as part of the iPad, we just focus on helping them find job opportunities.”
But by logging in, users can tap the full benefit of the iPad app, including access to saved searches, resumes and cover letters and the ability to apply for jobs.
The Monster app also can also users job listings they reviewed previously, and automatically marks them as expired once the listing time is up. Job seekers can also use familiar Monster filtering to search by job title and keywords and further narrow down choices by geography and education level required.
“We’ve designed this to be very much a replacement for the desktop, but it is different since we extract only the key information,” Nagalingam said. For example, at Monster.com’s main site job seekers will find graphically rich listings with company logos and artwork that don’t appear when using the iPad app. That said, Monster’s iPad app offers a kind of desktop feel by including a wooden office desktop surface complete with coffee cup image as a background.
“Our app is also kind of unique in that we already support all 39 countries where Monster is active and we also support 19 languages, so this is truly a global app,” Nagalingam said.
Monster’s next mobile target is Android, but Nagalingam said there is no set target for availability yet, but that it’s likely to appear this year.