Business intelligence and analytics are becoming a key part of all enterprise applications — witness Oracle’s (NASDAQ: ORCL) ambitious plans to add BI to all its applications and IBM’s (NYSE: IBM) massive investment in analytics. With that kind of action surrounding it, it’s no surprise that eCRM Guide most-read article list is peppered with BI and analytics articles
Business intelligence and analytics have become something of a corporate obsession in recent years, as the severe economic downturn of 2007-2009 forced companies to look for cheaper ways to maximize their competitive advantage and do as much as they could with limited resources.