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Netscape Communications Corp. Monday launched My Netscape Network, a program that will allow Web publishers to create channels of content for the company's My Netscape personalized start pages.

My Netscape Network is one of the customization features on the Netcenter portal. The first companies to join the network include Garden.com, JavaWorld and Red Herring. Others that are participating include Lanier Travel Guides, Linux Today, MacCentral and Salon Magazine.

All content partners will be listed in the Netscape Open Directory which allows users to search for a Web site and add it to their personalized Netscape start page.

"The My Netscape Network is the Web's first open portal service that empowers consumers to view all the Internet content they want in one convenient location on the Web all through My Netscape," said Mike Homer, executive vice president and general manager of Netscape's Netcenter division.

The network is built on the RDF Site Summary format. RSS is a new, open-file format that facilitates the exchange of content summaries and e-commerce data between Web sites. RSS enables program participants to create their own channel on the My Netscape service and frequently deliver content automatically to their readers.