Beth Cox

America Online has agreed to change claims about user security and privacy made in its broadcast advertising after the National Advertising Division (NAD) of the Council of Better Business Bureaus took issue with some of the statements. “We think AOL’s protections are extraordinarily good, but when consumers use the service to venture onto the Web, […]

Atlanta-based Coca-Cola’s new “Life Tastes Good” branding campaign features plenty of traditional media, especially TV, but the company says the online component is more important than it’s been in any previous marketing effort. Company spokesman Kelly Brooks told internetnews.com that the campaign, which starts on TV Sunday, “will be the most fully integrated campaign we’ve […]

Lysis Integrates Real Media’s Open AdStream for iTV New York City-based Real Media Inc. signed a deal by which Lysis SA, a provider of business software solutions for broadcast and interactive television will integrate Real Media’s Open AdStream technology into the Lysis Interactive iTV platform. The integration is designed to create new revenue opportunities for […]

Three days after beleaguered Internet computer retailer Outpost.com let go 110 workers and replaced its CEO, the company’s chief financial officer has resigned. Cyberian Outpost , its stock down to about 30 cents a share, issued a terse one-paragraph press release today saying that chief financial officer Paul D. Williams, III had resigned and that […]

In a move with far-reaching implications for the advertising business, three of the world’s ad giants are teaming up to create a new company dedicated to establishing an electronic platform connecting media buyers and sellers via common protocols. The Interpublic Group of Companies Inc. , Omnicom Group Inc. and WPP Group plc — the world’s […]

A week after Internet consulting firm marchFIRST Inc. filed for Chapter 11 bankruptcy protection, the Chicago-based company is quickly moving to resolve its obligations and announced today its intent to sell its HostOne ASP business to Divine Inc. and the assets of its New York, New Jersey and Boston offices to Epic Software & Services […]

New York City-based interactive agency Razorfish Inc. scored some new business Wednesday — Web site development for HBO’s upcoming WWII mini-series “Band of Brothers.” Razorfish said it will collaborate with HBO to create a user-focused experience that provides “unique functionality, deep historical content and an unparalleled companion to an off-line media event.” Billings were not […]

eBay Adds An Affiliate Program Provider Auction giant eBay launched a new pay-for-performance affiliate program using Santa Barbara, Calif.-based Commission Junction’s network and technology, adding another provider to its mix. The company has been working with Microsoft’s bCentral, and will continue that relationship. The eBay Web site affiliate area now says: “Every time one of […]

In a deal that aims to solve some of the problems facing terrestrial radio stations using Webcasts, iM Networks Inc. in Mountain View, Calif. has signed an alliance agreement with Alexandria, Va.-based Lightningcast Inc. for ad-insertion technology integration and advertising sales representation. iM works with both radio stations and consumer electronics companies, with the goal […]

Cary, N.C.-based IT education solutions provider Global Knowledge Inc. is launching a $40 million re-branding campaign that includes a new corporate identity platform and logo. The aim is to communicate a strategic new direction that will target the IT training demands of Global 1000 corporations. The new logo will be used to support all direct […]

Struggling Santa Clara, Calif.-based Internet portal Yahoo! Inc. named Terry S. Semel, former co-chairman of Time Warner’s movie and music division, as its new chairman and CEO, effective May 1. Semel, 58, who also purchased 1 million Yahoo shares at $17.62 per share in a private placement transaction, replaces Tim Koogle, who said last month […]

New York City-based Internet ad network 24/7 Media Inc., which said last week that it is closing some offices and shedding about 100 jobs, reported a little good news today, saying its Broadband & Professional Services division won a broadband contract with Verizon. 24/7 said that its broadband unit, formerly IMAKE Software & Services Inc., […]