Brian Morrissey

Mobile phone company Nokia has launched a Web-based promotion to find new advertising ideas from students in university ad programs. Through its college advertising program, The New U, Nokia will solicit creative proposals from students in advertising programs at various universities. The company will make campus visits to give an overview of the brand and […]

Four former high-ranking officials at Internet advertising firm L90, which has since changed its name to Max Worldwide, admitted to a ad-bartering scheme designed to inflate the company’s ad revenues, according to a settled case filed by the Securities and Exchange Commission (SEC). The four executives, including former CEO John Bohan, pled guilty to a […]

After pioneering the paid search market, Overture Services now faces its roughest patch yet, in its fifth year, as it tries to diversify its business, consolidate two mergers, and fend off Google. On Wednesday, the company suffered a double whammy: it had to cut its earnings forecast for the year in half while Google simultaneously […]

Washingtonpost.com Revenue Surges The Washington Post Co.’s washingtonpost.com saw revenues surge on strong local and national advertising, the company reported Tuesday. In the first three months of the year, the company’s online publishing unit, which is primarily comprised of washingtonpost.com, took in $9.5 million in revenues, a 27 percent increase from the same period a […]

Paid search company Overture Services said on Wednesday that its 2003 earnings would be much lower than expected. The Pasadena, Calif.-based company said net income for the year will be $22 million to $26 million, or between 35 and 42 cents per share. Wall Stret analysts had forecast Overture to earn 63 cents a share. […]

Search company Ask Jeeves reported solid first-quarter earnings Tuesday, easily exceeding revenue and net income forecasts. For the first three months of the year, the Emeryville, Calif.-based company said revenues grew 57 percent from a year earlier, to $25.2 million. Net income surged to $7.7 million, compared to a $10.4 million loss a year ago. […]

AOL Time Warner reported first-quarter financial results on Wednesday, with its struggling AOL unit showing some signs of emerging from its tailspin. The Internet unit saw revenues fall 4 percent to $2.2 billion from the same period a year earlier, but operating income was up 11 percent to $194 million. Earnings before interest, taxes, depreciation […]

Search engine Ask Jeeves , having spent $100 million to build its brand during the dot-com madness, plans its first long-term ad campaign in two years. The Emeryville, Calif.-based company said Monday it selected TBWA/Chiat/Day in San Francisco as its agency of record and OMD as its media buyer. TBWA, which handles Ask Jeeves’ UK […]

Secluda Launches Enterprise Spam Solution A start-up in New Hamsphire has officially launched a beta version of its new enterprise spam product, hoping to elbow its way into a crowded market with more user control and little demand upon the IT department. Epping, N.H.-based Secluda Technologies rolled out the beta version of its InboxMaster server-level […]

Forbes.com said on Thursday it would join NYTimes.com and CBS MarketWatch in offering a half-page ad format. The business news site said the format would give advertisers a better avenue for getting their message across with a bigger palette, measuring 368 pixels by 850. “We’re pleased to be one of the first — if not […]

Paid listings company FindWhat.com announced Thursday that it would raise its minimum bid price for keywords from 1 cent to 5 cents, following the lead of industry leader Overture Services, which recently upped its own minimum bid. The increase goes into effect Sept. 1. The Fort Myers, Fla.-based company introduced a so-called grandfather clause, allowing […]

News publishers’ first-quarter financial results show their online units continuing to show solid growth. Overall, news companies showed sluggish growth due to an uncertain economic climate and ad pullback during the Iraq war, but their online units continued to improve, following a solid fourth quarter that saw some begin to return operating profits. At The […]