Brian Morrissey

Doctors increasingly turn to the Web for drug information, giving the pharmaceutical industry a prime marketing opportunity, yet physicians still want to continue the offline practice of receiving lavish perks for paying attention. Jupiter Research found that 58 percent of Web-savvy doctors have participated in online pharmaceutical promotion programs, known as e-detailing, in which a […]

E-mail marketers continued to see open and click-through rates hold steady in the second quarter, according to figures compiled by DoubleClick . The advertising technology company’s second-quarter e-mail trends report found that open rates averaged 38.8 percent, a 3.2 percent increase from a year earlier and virtually unchanged from the first quarter. Click-through rates were […]

The Direct Marketing Association (DMA) plans to link up with the federal law enforcement to hunt down spammers breaking the law. Under the plan, the DMA would investigate and otherwise support law enforcement authorities in identifying and gathering information on spammers breaking current spam laws. The group sent out a letter to members earlier this […]

Online yellow pages provider Switchboard announced the availability of new advertising options, offering businesses the chance to insert Web site links on their own listings or on non-commercial listings. LocalClicks allows advertisers to purchase transactional links on their listings. For example, a local car dealership could pay for links to pages on its Web site […]

Yahoo! and Paramount Domestic Television announced a deal on Monday for the portal to host the “Entertainment Tonight” Web site, as Yahoo! continues its push to attract Hollywood ad dollars during the Terry Semel era. The deal calls for Yahoo! to host a Web site for celebrity news and gossip, feeding off the long-running ET […]

Ask Jeeves on Monday continued its drive to make its search more intuitive for users, adding to its “Smart Answers” set of tools that let people use natural-language queries to find everyday information. Now, users can query Smart Answers to receive local weather reports, surf conditions and flight delays. In addition, users can enter in […]

Auction giant eBay and pizza giant Domino’s this week kick off two new back-to-school promotions to leverage their respective online and offline strengths. Beginning last week, Domino’s began delivering pizzas with eBay fliers, offering customers the chance to win 1 million eBay Anything Points, good for $10,000 of eBay merchandise, and prizes such as $10 […]

When Google announced the official release of its revamped toolbar last week, the first enhancement the company highlighted was its ability to block pop-up and pop-under advertisements. The move puts the popular search engine squarely in the growing camp opposing the Internet’s most unpopular ad format. The growing list of companies providing technologies to consumers […]

Google announced new options for AdSense publishers, giving them the opportunity to display keyword-based contextual advertising in two new formats. AdSense publishers can now choose to have the Google text links appear in a 720 x 90 pixel unit or a 300 x 250 inline rectangle unit. Both units can display up to four listings. […]

E-mail marketers report little change in e-mail marketing campaigns in the face of the Sobig.F worm that has produced chaos on e-mail systems worldwide. For the most part, clients have stayed the course, according to a sampling of e-mail marketing companies. “We’re not seeing that our clients are overly concerned,” said Kevin George, vice president […]

Consumers continue to express satisfaction with their experience on Google, while dark horse search engine Ask Jeeves gains traction in the wake of tweaks to its site. According to new research on consumer satisfaction, Google remains the top search engine in meeting user expectations, followed by Yahoo! and MSN. Second-tier search engine Ask Jeeves ranked […]

DoubleClick Inks Search Reseller Pacts Online ad technology firm DoubleClick announced on Tuesday that it signed separate reseller agreements with two search-marketing companies to offer clients more tools in the booming search sector. DoubleClick turned to iProspect for algorithmic search services, which optimize a Web site to appear more often in search engines’ non-paid results. […]