Christopher Saunders

Integrated marketing solutions company Marketing Services Group, Inc., Tuesday said it will immediately cease operations of its WiredEmpire subsidiary,

Free ISP NetZero Tuesday took the wraps off its CyberTarget market research Web site and division. The CyberTarget division is based on the data that

Privacy advocates are responding negatively to the "best practice" e-mail marketing guidelines proposed Monday by members of the Responsible Electronic

Ad network and technology company L90, , Monday unveiled the first application of its July acquisition of direct marketer-via-sweepstakes webMillion, in

Web currency company beenz.com Monday said that it has selected True North company FCB Worldwide to develop its first global ad campaign. Consumers earn

In an effort to keep the government's hands off the e-mail marketing industry, a self-policing group's membership -- made up of several top industry

CMGI ad network and technology company Engage Monday rolled out a new product that enables sites to profile and serve ads based on in-site browsing

Ad rep, serving and tech company DoubleClick on Monday said it will purchase online market research company @plan in a cash-and-equity deal worth about

E-business applications company SAP Friday unveiled a global advertising and promotional campaign designed to leverage the company's weighty client roster

Ad network Clear Blue Media and wireless tech company OmniAlert this week took the wraps off a free service that the companies say will allow publishers

E-mail newsletter advertising network PennMedia Friday announced that it has taken a majority stake in opt-in newsletter distribution service

Cost-per-click ad network ValueClick Friday said it would miss its third-quarter estimates, in another instance of repercussions from the much-publicized