Christopher Saunders

Integrated marketing solutions company Marketing Services Group, Inc., Tuesday said it will immediately cease operations of its WiredEmpire subsidiary, which licenses e-mail marketing tools. MSGi provides a wide range of traditional and interactive marketing services, including strategic planning, creative, direct marketing, database marketing and management, telemarketing, on- and offline media planning/buying, e-commerce applications, Web development […]

Free ISP NetZero Tuesday took the wraps off its CyberTarget market research Web site and division. The CyberTarget division is based on the data that NetZero has accumulated from its database of more than five million users, online surveys, and the users’ Web surfing habits — all of which is opt-in information, the company said. […]

Privacy advocates are responding negatively to the “best practice” e-mail marketing guidelines proposed Monday by members of the Responsible Electronic Communication Alliance, an industry self-policing group made up of major players like DoubleClick, 24/7 Media and CMGI’s yesmail. The rules announced Monday by the group specify “opt-in” as standard practice — and are drawing fire […]

Ad network and technology company L90, , Monday unveiled the first application of its July acquisition of direct marketer-via-sweepstakes webMillion, in its new L90|Perks consumer loyalty and rewards program. Web publishers will license L90|Perks to drive users to their sites and collect opt-in data. L90|Perks also includes licensed technology for building and maintaining an opt-in […]

Web currency company beenz.com Monday said that it has selected True North company FCB Worldwide to develop its first global ad campaign. Consumers earn beenz’s self-named online currency through promotions, by clicking on banner ads or by visiting or shopping at affiliated Web sites. The currency can be exchanged for consumer goods and services at […]

In an effort to keep the government’s hands off the e-mail marketing industry, a self-policing group’s membership — made up of several top industry players — Monday announced a series of guidelines based on FTC guidelines. In July, the FTC approved a series of industry guidelines emphasizing, among other things, opt-out as “best practice” for […]

CMGI ad network and technology company Engage Monday rolled out a new product that enables sites to profile and serve ads based on in-site browsing habits. A remarketing tool, Engage’s Echo system observes visitors to a site, records their behavior via anonymous cookie, and then serves ads based on the interests the visitor has demonstrated. […]

Ad rep, serving and tech company DoubleClick on Monday said it will purchase online market research company @plan in a cash-and-equity deal worth about $120 million. According to the terms of the agreement, each share of @plan will be acquired for $9.25 in cash and stock — twenty percent of the consideration in cash, and […]

Ad network Clear Blue Media and wireless tech company OmniAlert this week took the wraps off a free service that the companies say will allow publishers to make their sites and ads available on Web-enabled phones, PDAs, and Internet appliances. Through the deal, Clear Blue Media will offer its publishers the ability to create WAP […]

E-business applications company SAP Friday unveiled a global advertising and promotional campaign designed to leverage the company’s weighty client roster to a worldwide audience. The main vehicle — excuse the pun — for the campaign will be its title sponsorship of United States Formula One racing, which the company has through 2002. The sponsorship will […]

E-mail newsletter advertising network PennMedia Friday announced that it has taken a majority stake in opt-in newsletter distribution service SendOutMail.com. The move adds to PennMedia’s product offerings a suite of back-end services for large-sized newsletter distributors. SendOutMail.com handles all newsletter distribution functions, including list administration, subscription management, real-time subscribe and unsubscribe processing, and circulation reporting. […]

Cost-per-click ad network ValueClick Friday said it would miss its third-quarter estimates, in another instance of repercussions from the much-publicized dot-com ad spending slowdown. The company said it expects revenue for the third quarter of 2000 to come in between $9.5 million and $10 million, down from predictions of $12.5 million to $13 million at […]