Christopher Saunders

Clothing manufacturer Levi Strauss & Co. unveiled its new integrated campaign for its Levi‘s SilverTab brand this week, combining offline ads with an online, rich-media tour and cross-branded partnerships. The “Lost But Not Lost” campaign combines traditional print advertising and strategic partnerships with an Internet tour strategy to promote the company’s new line of SilverTab […]

While the U.S. watches NBC Television’s coverage of the 2000 Olympic Games in Sydney, Australia, NBCOlympics.com is banking that Web surfers visit the associated site. To sweeten the deal for consumers, and to sweeten the pot for itself, the company enlisted some high-profile offline and technology companies to sponsor and provide what they hope is […]

Following a quarter of increased revenues — but still weighty costs — CMGI ad network and technology company Engage said it plans to cut about 175 positions, or 13 percent of its workforce, and restructure in an effort to accelerate profitability. During an analyst conference call yesterday, Engage executives said most of the position cuts […]

Webcasting technology company Activate this week took the wraps off of deals with offline radio technology company RCS and CMGI ad network, server and technology company Engage, revealing a system that integrates Web ads into streaming content from offline radio stations. The system combines RCS’s broadcast automation, streaming media Webcasting, and Engage’s ad serving technologies […]

In a move that adds another direct marketing product to its list of capabilities, online direct/viral marketer Indimi, a majority-owned company of Sony Music Entertainment, has acquired North Carolina-based e-mail messenger DailyRating.com. Terms of the acquisition were not disclosed. Basically, DailyRating allows users to track and graph aspects of their lives — say, exercise habits, […]

TMP Worldwide career site Monster.com announced that it has again purchased ad space during the Super Bowl. Monster.com’s ad buy in Super Bowl XXXV, which will air January 28, 2001 on CBS Television, marks the third year in a row that the company has advertised on one of the nation’s most widely viewed television events. […]

Internet streaming talk content site eYada.com rolled out a new ad campaign this week geared to attract users to its streaming talk content site. The “Honest talk at eYada.com” campaign’s three print creatives, designed by TBWAChiatDay New York, rely on wry images and text to position the site as edgy and honest: in one ad, […]

Direct e-mail marketing company Bigfoot Interactive this week said it will offer services in Japan through a joint venture. Through terms of the four-way agreement — with New York-based venture capital firm GLQ Entrepia, a subsidiary of IT, trading and heavy industry giant Nissho Iwai; Japanese relationship marketer Bluestar Corp.; and e-mail advertiser Mailnews Corp. […]

Online rewards site FreeRide.com is promoting a new tool that, according to the company, ensures a consumer visit of at least 45 seconds to a client’s Web site. The “Magic Bus” program, which launched today, is geared toward lengthening the duration of a participant’s visit to a client’s web site. FreeRide.com members are rewarded with […]

Yahoo! leaps into the arms of Barnes & Noble.com, after its former bookselling partner, Amazon.com, aligned itself with America Online. Under the terms of the deal announced Tuesday, Barnes & Noble.com, the online component of the country’s largest bookseller, will become the featured book retailer on the Yahoo! directory. As a result of the multimillion-dollar […]

Broadband news service The FeedRoom awarded a $10 million ad campaign to Stein Rogan + Partners, the companies said Monday. “The FeedRoom has distinguished itself as a new media leader delivering the most advanced interactive, broadband television news network,” said SR+P president and chief executive officer Tom Stein. “Were excited to partner with a brand […]

Sesamestreet.com Monday said it has signed a licensing deal with Internet marketer 3Buddies.com to create a co-branded site with other 3Buddies partners hoping to leverage the non-profit’s brand assets — including the popular Sesame Street television show. The announcement marks Sesamestreet.com’s first deal to license its characters and content to other sites. According to the […]