Christopher Saunders

Who wants to punch a millionaire? MonsterMillions.com is wagering that Internet users will. While his financial situation might not necessarily be as suggested on Fox Television’s “Who Wants to Marry a Multimillionaire?”, ill-fated TV groom Rick Rockwell has signed a deal putting his face on interactive banners for lottery site MonsterMillions.com. MonsterMillions.com is an online […]

Engage Signs Compaq to Multi-Million Dollar Deal The world’s top personal computer maker Compaq will sell CMGI ad and marketing company Engage‘s technology as CRM and marketing solutions to its business customers, the companies said Monday. According to terms of the multi-million dollar deal with Compaq’s Global Services unit, Engage will license its ProfileServer profiling […]

File-sharing network Napster Friday said it has finalized a new multi-artist deal with online music promotional company Kramden Enterprises, potentially adding several bands to Napster’s stable of featured artists. Financial terms of the deal were not disclosed. Already, Napster has agreements with independent labels and artist organizations Moonshine Music, Sputnik7, 75 Arc Entertainment and others […]

Pay-for-placement search engine GoTo.com Friday kicked-off a national direct and referral marketing campaign with a goal of attracting 10,000 new advertisers by the end of the year. The four-month campaign will target medium and large companies doing business on the Web. Executives said they hope it will draw attention to GoTo’s recent affiliate alliances and […]

Y&R Rolls Out Covad Campaign Young & Rubicam, San Francisco launched a new ad campaign today for Covad Communications designed to differentiate the DSL provider from its telco competitors. Television spots will run in three major markets, and print work with an interactive component will appear in various entertainment, technology and business publications later this […]

Lawsuit-plagued MP3.com today announced an agreement with retail and grocery-store audio advertising company Adergy, marking an effort to monetize the company’s cache of online music following a series of devastating legal settlements. Currently, MP3.com offers a subscription music service that allows retail outlets to centrally manage in-store music, messaging and advertising while customizing playlists and […]

Several top e-mail marketers and ad serving companies today announced the creation of a new industry group to promote e-mail professional standards for online communication and marketing. Founding members of the Responsible Electronic Communication Alliance include ad networks DoubleClick, 24/7 Media and Phase2Media, as well as direct marketers FloNetwork, BigFoot Interactive, ClickAction, Digital Impact, Responsys, […]

CMGI ad server AdForce Thursday announced joint marketing and technology agreements designed to offer advertisers wireless ad targeting, management and delivery services. Under the agreement, Ad Force will support Mediaplex‘s MOJO (MObile Java Objects) platform, which lets online advertisers integrate database and customer profile information with online marketing initiatives in real time. The upshot of […]

Latin American loyalty network Dotz launched this week, following an agreement licensing technology from online direct marketing company Netcentives. Overseen by Brazilian marketing firm Belix Marketing e Servicos, the program pays consumers Dotz currency for a variety of activities, including program registration, newsletter opt-in, and for shopping. The currency can be redeemed for frequent flyer […]

Direct marketing agency Rapp Collins Worldwide, an Omnicom Group company, acquired e-mail marketing services firm Innovyx Wednesday, with an eye to integrating Innovyx’s services into RCW’s interactive marketing arm, RappDigital. Financial terms of the deal were not disclosed. The acquisition gives RappDigital access to Innovyx’s Dialogue 1to1 e-mail marketing platform, which allows companies to create, […]

Scrappy ad network and technology company L90 announced two partnerships this week, designed to boost its client offerings and rival recent efforts by larger competitors. Wednesday, the company said it would be partnering with iLanguage, to add the outsourced translation and globalization firm’s services to L90’s network advertiser and publisher offerings — enabling L90’s clients […]

MasterCard International will be promoting its payment cards through a deal with Web loyalty marketer MyPoints.com, the companies announced Tuesday. According to terms of the three-year agreement, MasterCard will be branded as the preferred payment provider in MyPoints’ shopping area, with users receiving MyPoints currency — redeemable for merchandise and services — in return for […]