Christopher Saunders

Content network About, Inc. Monday said that its sponsored search results will appear in the search results of question-and-answer search engine Ask Jeeves. Both About and Ask Jeeves offer sponsored links in their search engine returns for content on their own sites or on the Web. Monday’s agreement will add About.com’s sponsored links, which it […]

Content network Women.com and cable network company Lifetime Entertainment Services Tuesday announced deals that has each leveraging its audience to help the other. Under terms of the agreements, Lifetime, which is jointly owned by Hearst and Disney, will to purchase a 4.6 percent equity stake in Women.com, worth about $10 million. Lifetime will recoup that […]

CMGI ad serving and technology company Engage will offer Unicast‘s Superstitial technology across all of its divisions, the companies said Monday. The deal enlarges and makes official the company’s de facto and occasionally unofficial relationship with Unicast, and that company’s Superstitial interstitial streaming advertising format. In October 1999, Unicast began offering the Superstitial by way […]

Sweepstakes-based portal iWon.com will be handling the majority of its own ad sales following an internal restructuring and a reshaping of the deal with ad rep DoubleClick. In April, CBS-backed iWon tapped former ESPN/ABC Sports‘ national sales head Evan Sternschein as an executive vice president for national sales, although at the time the company gave […]

Financial services holding company National City Corp. announced Friday a marketing agreement with America Online to provide location-targeted ads across many of AOL’s brands. Financial details were not disclosed. Under the one-year agreement, National City will run banner ads on AOL’s Digital City local content sites for markets in which National City operates subsidiaries — […]

Ad technology and serving company Real Media launched two new publisher programs this week — a vertical network and preferred ad buy rates — designed to lure new affiliates and to compete with offerings of the larger players. The company’s new iCover Network, which is similar to DoubleClick‘s Sonar Network, among others, includes more than […]

Online ad technology and network L90 this week launched new portions of its online national print, radio, outdoor and online advertising campaign, focused on positioning the company’s brand and technology as unique and cutting-edge. The campaign’s national print ads, which have been running for about a year, show a blue rubber duck amid a crowd […]

TMP Worldwide‘s online career site Monster.com Thursday awarded Arnold Communications its $75-90 million domestic advertising account. The Boston-based agency beat out three competitors in the final review, including BBDO, Wieden & Kennedy and incumbent Mullen, which produced the “When I Grow Up” and “Road Not Taken” television spots of Super Bowls past. Boston-based management consultants […]

Embattled video game system maker Sega Thursday inaugurated a multi-million dollar advertising campaign to support the launch of Sega.com’s SegaNet online gaming platform. Exact spending was not disclosed. The campaign’s 60-second spot “Civil War” and 30-second spots “Crushcrew & Rudd” and “Packer Pack” illustrate the competitive nature of playing via SegaNet, which can be accessed […]

Excite@Home database marketer MatchLogic hopes to establish a continuous source of opt-in customer information through its newly launched sweepstakes site, “FastFreeFun”. Up for grabs for visitors to the site is a variety of prizes, including trips, automobiles, consumer goods and up to $1 million. Up for grabs for marketers, on the other hand, are sales […]

America Online subsidiary Netscape Communications Thursday said it has tapped online e-mail and wireless marketer LifeMinders to deliver personalized opt-in content and messages to users of its Netcenter portal. Financial details of the deal were not disclosed. Under terms of the agreement, Netscape will use LifeMinders’ outsourced platform to send targeted e-mail messages based on […]

The U.S. division of consumer goods giant Unilever announced today the joint appointment of i-shop digital@jwt and direct marketer OgilvyOne as its U.S. interactive agencies of record for media planning and buying. The announcement gives the two agencies, which have done substantial work for Unilever in the past, a new, rather vague mandate to study […]