Christopher Saunders

Internet appliance maker CIDCO , Tuesday launched the second phase of its $20 million national print, TV, online and outdoor advertising campaign geared at promoting its MailStation e-mail product to consumers. The company tapped Euro RSCG DSW Partners — best known for its “Intel Inside” work — to create the ads. The resulting “Email for […]

Despite Internet businesses’ reputations for short-term deal making, content portal About, Inc., cemented a 10-year agreement with ad technology and network company DoubleClick. Under terms of the deal, DoubleClick’s DART system will continue to serve ads on About.com until August, 2010. Financial details of the arrangement weren’t disclosed. “DART is a great system for supporting […]

Marketing communications B2B portal BrandEra.com announced Friday that it issued equity in return for a $5 million private financing from investors including B2B network VerticalNet . Canadian investment banker Yorkton Securities underwrote the issuance of special units convertible to 5 million shares and 6.25 million warrants. Executives said the new capital will allow the company […]

Boosting its visibility on one of the highest-trafficked Internet property networks, pay-for-placement search engine GoTo.com will shell out $50 million to distribute its search capabilities on America Online, AOL.COM and Netscape Netcenter. The multi-year deal expands upon two previous agreement between GoTo and Netcenter and CompuServe. The deal calls for GoTo to be the only […]

Media marketplaces OneMediaPlace and London-based iMediapoint announced a deal on Tuesday to cross-carry each others’ listings. Financial terms of the deal were not disclosed. OneMediaPlace executives point to the listing-sharing deal, which should be operating by the end of the year, as the start of an aggressive global expansion. “We have evaluated all of the […]

Consumer goods giant Procter & Gamble (NYSE:PG) will gain exclusive sponsorship rights on several areas of teen portal and community site Bolt.com, according to the terms of a two-year deal signed by the companies. Financial details of the pact weren’t announced. Under the agreement, the pair will develop strategic marketing programs for a number of […]

Automated online ad sales service and network AdFlight will be heading abroad, after landing a hefty $20 million in second-round funding from some high-profile venture firms last week. WorldView Technology Partners led the investment round, with additional funding from existing venture partners Sierra Ventures and Sienna Holdings. The company’s online automated system enables advertisers to […]

A new promotion sponsored by telecom giant AT&T and online brokerage E*Trade is raising eyebrows for its unusual tactics and wording, and concerns for what it bodes for the online promotions industry. The two companies Thursday announced their Dream Account Sweepstakes, which offers a grand prize of $20,000 deposited in an E*Trade brokerage account. Entrants […]

Web sales rep and online marketing agency Winstar Interactive Media will handle ad sales for CMGI B2C and B2B auction site uBid.com, the companies said this week. Winstar Interactive replaces niche ad network WiseAds as a seller of uBid’s inventory. Ad sales on e-commerce sites represents an unconventional niche industry, since most retail sites focus […]

Online job site HotJobs.com this week expanded its year-old content integration, co-branding, sponsorship and ad relationship with content network About.com. Under terms of the new agreement, HotJobs.com will continue as About.com’s exclusive provider of job search and resume posting services in the content portal’s co-branded Jobs/Careers channel, at hotjobs.about.com. Additionally, HotJobs.com banner ads and links […]

In an all-stock transaction announced Thursday, CMGI ad network, serving and optimization company Engage extended its operations in Asia with the acquisition of onetime regional rival Space Asia Media. Hong Kong-based Space, one of the region’s leading ad networks with about 270 Internet publishers and more than 140 million monthly impressions, becomes Engage Asia through […]

Free ISPs are already proving their viability as vehicles for advertising, reaching a wide, Internet-savvy population, according to a report released Wednesday by online ad measurement firm Nielsen//Netratings. However, the study also identified several factors exist that in many instances might potentially limit the services’ appropriateness for media buys. One chief value-add identified by the […]