Christopher Saunders

BBDO Worldwide‘s interactive agency @tmosphere Wednesday signed an agreement with DoubleClick, naming the ad company its preferred vendor for ad serving, tracking, optimization and reporting. The deal gives the company’s DART ad management system the potential to be selected for some important offline brands handled by @tmosphere, including

Direct marketer and promotional company eCoupons will be providing its services to the online division of Catalina Marketing Corp. and BizLand.com through terms of an agreement announced Wednesday. Through the partnership, the ValuPage consumer coupon site, operated by Catalina’s SuperMarkets Online division, will offer geographically targeted eCoupons for local retail stores, services and restaurants. In […]

Incubator KnowledgeCube Wednesday announced a partnership with branding consultancy Landor Associates, in which Landor will provide strategic services for KnowledgeCube’s companies. The deal will give the incubator’s companies access to Landor’s specialty services in corporate identity, packaging design and branded environments. Financial details of the agreement were not released. The need for start-up companies to […]

Links to Ticketmaster Online-CitySearch properties will receive prominent placement on question-answering search engine Ask Jeeves, the companies said Wednesday. As part of a strategic content-distribution agreement, Ask.com visitors seeking local news and information, live event tickets and online matchmaking will be recommended Ticketmaster Online-CitySearch’s (TMCS) properties

Direct e-mail marketer Bigfoot Interactive and customer analysis and personalization software company Strategic Data Corp. this week announced their intention to combine their e-mail and personalization capabilities to offer clients targeted, customized mailings. By bringing together Bigfoot’s opt-in e-mail technology and SDC’s personalization software, the deal will enable marketers to segment customers and deliver targeted […]

Two divisions of CMGI ad company Engage announced new agreements Tuesday, giving two startups access to the company’s ad targeting and database profile products. Content network Total Sports will license Engage Enabling Technologies‘ AdBureau technology, which helps Web sites manage the scheduling, targeting, delivery and reporting of online banner ads. Financial terms of the deal […]

Universal Pictures, a division of Universal Studios, said it will run ads and messaging on ReplayTV — marking the first time an advertising and marketing campaign has been launched on a personal TV system. Universal Pictures will use several advertising vehicles to deliver movie trailers and to promote its films throughout ReplayTV’s interface. The introduction […]

Leading online retailer Amazon.com and America Online today released details of an expanded promotional alliance, under which Amazon.com’s selection of products will be available across several AOL brands. The new agreement builds on an existing relationship between the two Net giants, making the online services company Amazon’s largest online partner. Financial terms weren’t disclosed. Under […]

Engage‘s B2B ad network Engage Business Media expanded its product offerings through an alliance with fellow CMGI company yesmail.com, an opt-in e-mail services provider. The deal, which was announced Monday, enables EBM to offer an opt-in e-mail package to publishers on its network, who then can sell the names and e-mail addresses of site visitors […]

In a bid to drive teenage users to its Sprite.com Web site, beverage bottler Coca-Cola North America, a division of the Coca-Cola Co., will offer RocketCash‘s online currency to Sprite drinkers, beginning in mid-October. Through the promotion, which concludes in late 2001, caps of 20-ounce, 1-liter and 500-ml bottles of Sprite will be marked with […]

More than half of all banner ad campaigns run three weeks or less, with almost a quarter of all ads lasting only a week, according to a new study by the AdRelevance division of Media Metrix. A media budget focusing on maximizing exposure at the expense of campaign length allows planners to concentrate impressions, and […]

Marketing practices by one of the largest domestic Internet stockbrokers are under scrutiny by the Securities and Exchange Commission and the National Association of Securities Dealers’ regulatory unit. As a result, E*Trade has said that it agreed to offer its ads to NASD regulators for approval ten days prior to their scheduled release dates, and […]