Christopher Saunders

Web ad server and network 24/7 Real Media is set to release the agency-side version of its Open AdStream Central ASP in the U.S. The company’s new Open Advertiser server brings many of the features associated with OASC to the agency and client side. Open Advertiser is designed to appeal to advertisers and their agencies […]

Yahoo! had its day in the sun on Wednesday after reporting better-than-expected quarterly numbers — but questions linger about whether the Web portal’s success will translate to others in the field. Sunnyvale, Calif.-based Yahoo! — which saw its stock boom 23 percent above Wednesday’s close — since last year has undertaken a number of initiatives […]

Evidence continues to mount suggesting that the Internet is chipping away at traditional forms of media consumption and communications, according to a new study by GartnerG2. Based on a recent consumer survey, the Stamford, Conn.-based research group found that the Internet and e-mail changed consumers’ offline activities for a significant percentage of users. In the […]

Microsoft once more is carefully crafting a campaign designed to promote its Office software suite to users of Apple’s Macintosh computer — easily some of its most rabid critics. The ads come from out of Redmond, Wash.-based Microsoft’s five-year-old Macintosh Business Unit, which has been saddled with the dubious honor of serving both as one […]

Web portal Yahoo! posted better-than expected results Wednesday, on the strength of its paid products and stability in online ad sales. The Sunnyvale, Calif.-based firm saw third-quarter revenue of $248.8 million, up 50 percent from last year, with $22.4 million of that total coming courtesy of HotJobs, which Yahoo! acquired earlier this year. Those revenues […]

Weight Watchers International is heading back to court for a second time against an advertiser using pop-up advertising served by firms including WhenU.com and The Gator Corporation. In the latest complaint, Woodbury, N.Y.-based Weight Watchers filed suit against DiscreetDrugs.com, a prescription drug e-commerce site. The complaint, filed Tuesday in U.S. District Court in the Southern […]

Wireless ad server Avesair is taking the wraps off its flagship offering, with a product that aims to make marketing in the mobile arena function similarly to e-mail. The firm, based in Research Triangle Park, N.C., is banking that its offering will pave the way for wireless marketing in the U.S., where the space has […]

Online airfare site Hotwire will have to pay a fee and rethink its advertising campaign, following an inquiry by the U.S. Department of Transportation over its accuracy. The San Francisco-based site will have to pay a fine of $25,000 for its seven-month-old radio advertising campaign that violated the DOT’s rules for promoting air fares, according […]

Amazon Changes Affiliate Fee Structure Amazon.com is revamping its affiliate program fee structure in a bid to encourage sales. Through the new agreement, members of Amazon’s Associates Program will receive tiered referral fees — meaning that the more they sell, the higher their earnings. Associates will earn referral fees of 15 percent on individually linked […]

Domain registrar giant VeriSign Monday has settled its lawsuit with smaller Scottsdale, Ariz.-based rival Go Daddy. According to terms of the settlement, the Mountain View, Calif.-based company will no longer send “renewal notices” to customers of Scottsdale, Ariz.-based Go Daddy Software, a smaller, discount-priced competitor in the aggressive field for domain name registration. Filed in […]

Continuing efforts by Internet marketers to capitalize on the growing Hispanic presence on the Web, comScore Networks unveiled a new service designed to better measure the demographic online. Reston, Va.-based comScore said its Media Metrix division’s new Hispanic Services would provide marketers with more detailed information for marketing to the online Hispanic/Latino community. Based on […]

Just days after unveiling a new corporate branding campaign and logo, Gateway is changing advertising agencies, shifting the bulk of its work to the Arnell Group. Gateway spokespeople confirmed the move of creative duties on the estimated $120 million ad account to New York-based Arnell, which is owned by ad agency holding company Omnicom , […]