Christopher Saunders

Online marketing firm E-centives will provide the technology for Trilegiant to power the e-mail portions of its Web incentives programs. Financial terms were not disclosed of the arrangement between the two firms. Under the agreement, Bethesda, Md.-based E-centives will provide its ASP-based e-mail marketing system to Trilegiant’s Loyalty Solutions unit, which in turn will use […]

United Parcel Service is joining a long list of plaintiffs in suing Gator Corp. over its online advertising practices. The Atlanta-based shipping giant is seeking unspecified damages and an injunction prohibiting Gator from delivering pop-up ads to users of its software. Gator, based in Redwood City, Calif., provides time-management and “digital wallet” software that also […]

Embattled telecom Qwest Communications is turning to a new ad campaign centered around its efforts to improve customer service — a message that would also help mitigate some of the negativity stemming from its current financial and legal woes. The Denver-based telephone infrastructure and broadband provider said a slate of new ads would run initially […]

Webconferencing play PlaceWare is aiming to make a name for itself in online meetings — starting with a stunt worthy of the heady days of dot-com mania. The Mountain View, Calif.-based company started its new awareness campaign by having its chief executive conduct a live press conference from a billboard in New York’s Times Square, […]

Web portal Yahoo! is aiming to boost its advertising effectiveness after users click an ad, by beefing up its capabilities with rich media microsites. Microsites — the small, self-contained Web sites that sometimes appear in a dedicated, separate window — have been used for years by the major portals as part of their advertising work […]

While consumers’ overall confidence in the economy continues to slide, their faith in the Internet seems to be growing, or at least remaining constant, according to new findings by ACNielsen and Yahoo! . The two firms’ quarterly survey of consumer attitudes toward the Internet found that confidence in the medium stayed constant with last quarter […]

Overture will continue to provide paid search listings for the “Search Pane” on Microsoft’s Internet Explorer while adding new sites to its contract with MSN, through a series of agreements solidified this month. The arrangement will see Overture serving the pay-per-click ad listings to the Search Pane, a feature in Internet Explorer browser that adds […]

In the latest twist in its troubled recent history, Web advertising seller MaxWorldwide is mulling over a deal to be bought out by a dissident group of shareholders. Dallas, Texas-based Newcastle Partners, which said it is a member of a shareholder group calling itself the MaxWorldwide Full Value Committee, reiterated an earlier public offer to […]

If businesses and consumers already feel under pressure when coping with the current volume of e-mail, they almost certainly won’t be cheered by new findings that suggest that the volume of e-mail will double by 2006, according to researcher IDC. In a recent study, the consultancy concluded that the number of e-mails sent will grow […]

The New York Times Co. and Hoover’s aim to promote each other’s online subscription products through a new joint marketing deal. For Austin-based Hoover’s, the two companies will look to boost subscriptions to its online information service. At the same time, the effort will seek to drive sales for The New York Times Electronic Edition, […]

Coupons, Inc. will promote The Dial Corporation’s products, through an exclusive agreement between the firms. Through the one-year agreement, Belmont, Calif.-based Coupons — which operates Coupons.com — will provide the systems to power the printing of coupons at Dial’s Web site, which are redeemable at retail locations. Coupons, Inc.’s technology enables Web surfers to print […]

Telecom and media magnate John Malone’s Liberty Media Corp. is making a play to dominate the interactive television space by combining its OpenTV unit with iTV advertising and commerce plays ACTV and Wink Communications. Mountain View, Calif.-based OpenTV, in which Liberty is a majority owner, said it would exchange about $15 million to $41 million […]