Christopher Saunders

Venerable UK telephony giant BT Group is working to lay the groundwork for boosting consumer demand for its broadband products, through a #33 million ($51 million) ad campaign slated for later this year. The company said it’s expecting the massive television and online advertising expenditure to double the number of subscribers it signs up weekly […]

The Washington Post Co.’s online unit plans to run a new advertising campaign to bring local traffic to its jobs Web site while taking a swipe at large, nationally-focused plays. The Arlington, Va.-based company’s new radio and print campaign will run through November, and targets job seekers in the D.C., Maryland and Northern Virginia region. […]

Online ad server and technology firm 24/7 Real Media is adopting an acquisition strategy again, this time snapping up the assets of specialty online promotional play NowMarketing. New York-based NowMarketing, formerly known as VFlash, offers services including wireless and desktop messaging applications used primarily for promotions. In connection with the acquisition, NowMarketing’s parent — Israeli […]

While the growing spam epidemic is rapidly becoming one of the online business world’s largest problems, consumers are still able distinguish it from legitimate e-mail marketing, according to a recent study from Harris Interactive . The survey, underwritten by e-mail marketing provider Digital Impact , found that 59 percent of the approximately 2,800 respondents in […]

America Online is expanding its relationship with streaming media giant RealNetworks in a bid to cash in on the potential for audio and video Internet ads running on its service. The Dulles, Va.-based unit of AOL Time Warner will use RealNetworks technology, including its new Helix Universal Servers, to deliver streaming media content — including […]

UPN Launches Rich Media Ad Campaign UPN is promoting its upcoming TV season with front-page rich media ad on major consumer sites. The network will showcase animated ads for its new shows “The Twilight Zone” and “Haunted,” which premiere Wednesday and Tuesday, respectively. On each day, the front page of Yahoo! will carry an ad […]

Search engines continue jockeying for prime position on the major portals, as LookSmart renews one major distribution deal while expanding another. Through the agreements, San Francisco-based LookSmart will continue to provide its Directory Listings search results to AltaVista under a one-year renewal of an earlier deal between the two companies. The search results will appear […]

Rich media e-mail firm MindArrow is the latest player in online marketing to receive a patent for its technology, as the awarding of legal protections continues to impact the hotly competitive Internet advertising space. Huntington Beach, Calif.-based MindArrow’s patent, No. 6,449,635, “Electronic Mail Deployment System,” protects the methods and systems to deliver, manage and track […]

Beleaguered telecom giant WorldCom is seeking to back out of a commitment to spend millions of dollars for advertising on AOL Time Warner properties, the company disclosed last week in bankruptcy filings. According to documents filed with the U.S. Bankruptcy Court for the Southern District of New York, which is handling Clinton, Miss.-based WorldCom’s record-breaking […]

Actor William Shatner will take to the television airwaves once more as pitchman for Priceline.com , as the e-commerce player unveils its first TV ads in more than a year. So far during 2002, Shatner has starred only in radio ads for Norwalk, Conn.-based Priceline’s “name your own price” service. The company had previously declined […]

Intel and Advanced Micro Devices are each set to unveil new advertising this month, as both semiconductor giants stress their relevancy to consumers and businesses — amid one of their industry’s worst downturns in history. Beginning Monday, Sunnyvale, Calif.-based AMD will take the wraps off its largest-ever branding effort, which is designed to show how […]

AOL to Promote “Red Dragon” with “First View” AOL Time Warner said it plans to release exclusive clips online from Universal’s upcoming feature film, “Red Dragon,” in the initial trial of its “First View” section. The first clip will be showcased this week at AOL Keyword: First View and Moviefone.com; the second will follow in […]