Christopher Saunders

Management changes continue at AOL Time Warner , with the New York-based media conglomerate appointing Michael Kelly to head up its cross-media marketing. Kelly will assume the post of president at AOL’s Global Marketing Solutions group, which is responsible for implementing advertising agreements across the company’s online and offline properties. Kelly previously served as founder […]

A number of e-mail newsletter publishers are complaining that someone is spamming their proprietary e-mail lists — raising the question of how secure any data really can be in the hands of a third-party vendor. The e-mails in question seem to be have originated from one or more mailers operating out of Raleigh, N.C., known […]

Good news for promoters of the Internet as the chief way to reach workday audiences: there’s a larger audience, according to Nielsen//NetRatings . The New York-based researcher found that U.S. usage of the Internet at work increased 17 percent from last year, with nearly 46 million logging in last month. Nielsen//NetRatings began measuring the at-work […]

Bravo Zulu Interactive has launched the new Web site for Marathon Oil Corp. The Houston-based interactive shop had been asked to develop a site that better reflects the 114-year-old company’s new organization while allowing for easier administration The new Marathon.com has improved architecture, a new design, and an advanced content management system custom-built for Marathon […]

Engage Debuts PromoPlanner 2.0 Andover, Mass.-based online ad and media technology player Engage has taken the wraps off the beta program for the new version of its PromoPlanner technology. Aimed at retailers, catalogers and manufacturers, PromoPlanner is a page-layout and ad-building tool used for importing a marketer’s graphic and text assets and creating ads in […]

Players in the site metrics and analysis space continue adding new features, as Coremetrics becomes the latest to introduce new features aimed at helping e-commerce marketers better target profitable customers. The just-released enhancements to the Burlingame, Calif.-based company’s flagship Marketforce product works by pulling product cost information from clients’ product databases, in addition to pricing […]

Major online news and portal sites will suspend much of their prime advertising during today’s commemoration of the Sept. 11 terrorist attacks. AOL Time Warner will affect probably the most severe change, removing all advertising from its America Online service through early Thursday. The move also affects AOL’s Web sites as well, AOL Interactive Marketing […]

E-Loan , one of the few dot-coms advertising on television these days, is planning to increase the scope of its ad campaign. The Dublin, Calif.-based Internet loan provider said it would extend its campaign through October. Previously, the effort had launched in July as only a short-term test. The expanded buy will use the same […]

Despite high-profile investments from three of the largest advertising agency groups, media management startup MediaPort is shutting down after just over a year in operation. The New York-based company, which had been funded by rival agency conglomerates Interpublic , WPP Group and Omnicom , sought to establish XML-based standards for the buying and selling of […]

Troubled marketing technology provider Engage continues showing signs that it’s looking to re-establish itself as a player, taking steps to reorganize its relationship with soon-to-be-former parent company CMGI and appointing a slate of new executives — including a permanent CEO. Through its agreement with CMGI, $60 million in debt owed by Andover, Mass.-based Engage will […]

The Internet is one of the chief channels to reach business decision-makers, according to a new study conducted by Nielsen//NetRatings , MORI Research and The Washington Post Co.’s online unit. The study, based on a survey of about 1,000 business decision-makers conducted by NetRatings’ @plan unit, MORI and washingtonpost.com, found that a majority — 60 […]

Web publisher eUniverse has swept up e-mail list broker ResponseBase, which it said would expand its paid-site sales while boosting profitability. Los Angeles-based ResponseBase handles e-mail rentals and campaign distribution, and administers a database totaling about 30 million opt-in names. Clients include eBay , Columbia House and Golfweek. eUniverse, which also has offices in Los […]