Christopher Saunders

In a big vote of confidence for the troubled Internet media sector, 20 percent of Americans feel that the Internet is the “most essential” medium in their lives, according to new data by radio audience researcher Arbitron and media metrics firm Edison Media Research. According to the groups’ most recent biannual Internet media and entertainment […]

Marketing information firm Knowledge Networks will add $15.5 million to its coffers, which will no doubt be useful as the metrics and analysis space continues to heat up. The three-year-old, Menlo Park, Calif.-based firm received the funding — its fourth round — from previous investors Oak Investment Partners, Alloy Ventures, Maveron, Meritech Capital Partners, and […]

BMW of North America is looking to extend its brand and its wildly successful BMWfilms.com effort to the big screen, as part of a promotional effort supporting Microsoft Corp.’s new media format. The automaker will serve as the title sponsor of a series of feature-length, digitally projected independent films, slated to be showcased nationwide during […]

Just a handful of companies are responsible for the bulk of pop-up and -under ads, but they’re also responsible for the considerable controversy surrounding the format, according to new findings from Nielsen//NetRatings . The research from NetRatings’ AdRelevance unit suggests that 9.2 percent of all online advertisers use pop-up-like type ads. A total of 2,165 […]

Jonathan Miller, the new Chief Executive at AOL Time Warner’s America Online unit, is planning to revamp the way the company strings together ad deals, according to a report in The Wall Street Journal. The Journal cites sources saying that Miller, who took the post last month, is expected to overhaul the Dulles, Va.-based unit’s […]

In recent years, many Web publishers have struggled to cope with the downturn in advertising prices by deploying more and more ads per page. But the strategy might be counterproductive and actually drive traffic away, according to a new study by BURST! Media. The Boston-based ad network said that a recent survey of 3,000 Web […]

Troubled specialty retailer Eddie Bauer is turning to the Web to carry a large part of its campaign to launch its fall line and new brand identity, with ads appearing on the home pages of major Web portals. In its first large-scale campaign since the 90’s, the retailer is looking to rejigger the retailer’s brand […]

WebSideStory is launching a new version of its HitBox Professional ASP, as the major players in Web analytics look to debut tools that better track marketers’ return on investment. Targeted at small and mid-sized businesses, Version 3 of the San Diego, Calif.-based firm’s ASP offers improved e-commerce analysis features. The additions are designed to help […]

Dell to Give Away BMWs to Shoppers Dell will give away 32 luxury automobiles to winners of a contest designed to encourage sales of the PC maker’s laptops and desktops. Beginning Friday, Austin, Texas-based Dell will give consumers who purchase a PC an entry into the daily drawing for a new 2003 BMW 330i — […]

Online casino GoldenPalace.com, best known for its controversial advertising tactics, is moving to a more mainstream form of sponsorship in signing up with a professional stock car racing team. The Los Angeles-based firm, which operates a casino licensed out of Canada, will put up the funds to sponsor famed driver/owner Andy Belmont’s Automobile Racing Club […]

In the latest in an increasing number of mobile spam cases, U.K. mobile service provider Moby Monkey is facing charges from a regulatory agency for a recent text messaging campaign. The Independent Committee for the Supervision of Standards of Telephone Information Services charged Leeds-based Moby Monkey with launching a deluge of SMS text messages earlier […]

Hollywood Media will return about $49 million in unused advertising time on Viacom television, cable, radio and outdoor properties. In return, the Boca Raton, Fla.-based firm, which operates entertainment information and ticketing sites Hollywood.com and Broadway.com, will receive Viacom’s entire share in the company, plus $2 million in cash. Under the pair’s original arrangement, Viacom, […]