Christopher Saunders

Overture has succeeded in extending a contract under which it provides paid search listings to Web portal and search firm InfoSpace . The deal between Pasadena, Calif.-based Overture and InfoSpace, which has offices in Bellevue, Wash., extends the pair’s original deal until March 2006. Previously, an earlier agreement between the companies had been extended to […]

The online advertising industry might appear bleak at present, but it actually is faring better than last year at this time, according to ad researcher CMR. The New York-based firm, a unit of Taylor Nelson Sofres, said it found that Internet advertising revenues increased 1.9 percent, from $1.504 billion to $1.532 billion, during the first […]

Women-targeted Web portal Oxygen.com is set for a major revamping as its cable television parent, Oxygen Media, cuts staff at the online unit. As a result of the reductions — which affect about 30 of the unit’s 44 employees — the site will essentially serve as a promotional tool for shows on its New York-based […]

The U.S. Federal Election Commission on Wednesday began two days of hearings to solicit opinions, in part, on how a controversial new campaign finance law applies to political ads on the Web. The hearings are aimed at seeking public comment on its proposed implementation of the Bipartisan Campaign Reform Act of 2002, which was signed […]

Looking to add list management to its suite of e-mail marketing services, DoubleClick is preparing to take the wraps off its new DARTmail ListDriver ASP. The new service, which integrates with New York-based DoubleClick’s DARTmail e-mail ASP, is designed to automate volume order creation and e-mail delivery, thereby making it cheaper and easier for list […]

Gateway Corp. is looking to take on Apple Computer in its bid to boost market demand for its PCs. Poway, Calif.-based Gateway is looking to target Apple’s popular iMac line of all-in-one PCs, which put the smaller manufacturer back on the map when it introduced the line in 1998. Despite commanding at best only 5 […]

DoubleClick has settled with state attorneys over its use of cookies to track and target online consumers, effectively concluding one of the last challenges to its privacy policies. The settlement will see the New York-based Web ad server paying $450,000 to the 10 states that had been investigating DoubleClick since 2000, checking to see whether […]

AOL Time Warner will promote Chrysler Group’s Jeep brand through an extensive marketing arrangement, as federal regulators continue to investigate the media giant’s accounting of several advertising transactions. For Auburn Hills, Mich.-based Chrysler, a unit of DaimlerChrysler , AOL will run an integrated campaign supporting “The Great Jeep Getaway,” featuring a set of packaged tours […]

In a step forward for the e-mail marketing industry’s efforts at self-regulation, San Francisco-based anti-spam firm Mailshell has become the first e-mail filter to adopt the Postiva Trusted Sender technology The technology, developed by consultancy ePrivacy Group and industry-supported Web authentication program TRUSTe, allows commercial e-mail marketers to license special code added to their mailings […]

Troubled online yellow pages play Switchboard will save cash but cede some future revenue through a new restructuring of its agreement with America Online. The restructured agreement will help Westborough, Mass.-based Switchboard out of $12 million in payments due the Internet unit of AOL Time Warner , in connection with the companies’ joint operation of […]

Banking that credit card marketers now doing business via direct mail will want to cut costs by moving online, consumer data giant Experian is rolling out a new service to pre-screen Internet consumers for card applications. The company, a unit of Great Universal Stores plc with U.S. offices in Costa Mesa, Calif., already handles credit […]

AOL Time Warner’s Warner Bros. Pictures unit is taking the wraps off what it hopes will be the second successful Web promotion for its “Harry Potter” franchise. The Burbank, Calif. movie studio is planning to promote the release of “Harry Potter and the Chamber of Secrets” with Web sites in the U.S. and the U.K., […]