Christopher Saunders

GotMarketing Launches Viral Module San Jose, Calif.-based GotMarketing has launched a viral marketing add-on for its Campaigner self-service suite of e-mail marketing software. The Campaigner application is deployed by partners — including Yahoo! and Oracle — to offer private-label, self-service e-mail marketing tools to clients. Using the new module, dubbed Viralocity, self-service marketers can embed […]

Advertising-for-bandwidth deals between AOL Time Warner and WorldCom comprised at least a part of the revenue now under accounting scrutiny at the New York-based media giant, according to a report in the Washington Post. Last week, AOL said in Securities and Exchange Commission filings that it discovered that it may have improperly accounted for as […]

Ben Isaacson, the Association for Interactive Marketing’s executive director, will step down from his position next month, after six years with the organization. AIM, a subsidiary of the Direct Marketing Association, is undertaking a search for a replacement, but it’s unlikely that a successor will be named by Sept. 13, when Isaacson officially leaves the […]

Looking to pick up where it left off after the L90 debacle, Web publisher eUniverse is creating a new division to extend its ad network by wooing new affiliates and advertisers. eUniverse’s new unit, Performance Marketing Group, is intended to work with smaller Web publishers to carry ads from eUniverse’s advertising clients and its subscription-based […]

Global news and information giant Reuters will join forces with financial services site Multex.com in a joint ad deal aimed at bolstering revenue. Through the agreement, financial terms of which were not disclosed, Multex’s sales force will represent inventory on both companies’ consumer sites, Reuters.com and Multex.com. Advertisers on either site, then, will be encouraged […]

Two New York-based online incentive marketers will become one, following the acquisition of Milesource by rival SilverCarrot. Both firms, which are each profitable, host online incentive programs for advertisers, as well as run consumer-focused Web sites. SilverCarrot is banking that the all-cash merger will help it beef up its database of opted-in consumers. While it […]

Online travel site Travelocity will be marketing trips on American Airlines through a new, long-term promotional relationship. The Web site which is owned by travel information giant Sabre , will immediately begin promoting special Web-only fares and vacation packages for Fort Worth, Texas-based American, it said. Financial terms of the arrangement were not disclosed. To […]

Several Hewlett-Packard divisions will begin sending marketing messages to customers through an expanded relationship with San Rafael, Calif.-based startup DataLode. The personal computer and consumer technology giant plans to use DataLode’s solution in its PhotoSmart digital camera unit, and its DeskJet, DesignJet, LaserJet and PhotoSmart printer lines. For the past three years, DataLode’s flagship offering, […]

Despite conventional wisdom that suggests that major marketers are slow to understand the nuances of Web marketing, a handful of major brands are proving to be adept at protecting their domain names and making sure that consumers can locate them easily on the Web. Mountain View, Calif.-based VeriSign , which controls the domain name registry, […]

Internet service providers could have a novel new way to fight spam, thanks to a new verification service — although e-mail marketers also may face increased pressure to switch to controversial double-opt-in lists. The concept behind the new project, run by Palo Alto, Calif.-based Habeas, works similarly to efforts like Trusted Sender, a service administered […]

EarthLink is taking aim at pop-up ads by providing users with free software to prevent the ad formats — a feature that it will promote in its newest advertising campaign. The Atlanta-based ISP plans to begin offering users Pop-Up Blocker, an application that runs within Internet Explorer and stops pop-up or pop-under ads from rendering. […]

Web portal Lycos is looking to join the paid listings flock in a move to boost its income from search. The site, a unit of Terra Lycos with offices in Waltham, Mass., is teaming up with New York-based paid listings provider FindWhat.com to add auction-based pay-for-placement keyword advertising to its suite of search engine-based products. […]