Christopher Saunders

Despite concerted efforts by industry leaders in the U.S. to encourage publishers to trade up to larger ad units, Europe continues to lag behind, according to research by German Web ad server ADTECH. The firm, based in Neu-Isenburg, Germany, said it found that 60 percent of tagged advertising in Europe last month used the 640×480 […]

The cross-media synergy touted during the America Online-Time Warner merger may not have panned out for advertisers as well as the company had planned, but AOL Time Warner is still banking on the concept to help promote its new Nullsoft Winamp music player. In addition to introducing a host of new features in the release […]

Toy manufacturer LEGO again is turning to the Internet, this time in an effort to promote an upcoming Web-linked set of its building-block products in the U.K. To handle the online portion of the campaign, the Billund, Denmark-based company tapped interactive agency Digital Outlook, which specializes in work for entertainment and gaming brands, such as […]

Niche ad serving play Global Networks is seeking to turn its patents into revenue — which could pose a problem for the advertisers, publishers and servers that it expects to cough up that revenue. Filed in August 2000, the New York-based firm’s patent, No. 6,401,075, “Methods of placing, purchasing and monitoring Internet advertising,” protects Global […]

24/7 Real Media Revenue Slips on Mail Unit Sale Web ad server 24/7 Real Media posted results in-line with guidance, with revenue and losses slipping slightly due to the sale of its 24/7 Mail unit to Naviant in May. The New York-based firm reported that revenue grew 7.8 percent from last quarter, to $10.2 million […]

Nielsen Media Research is aiming to better understand how consumers use personal video recorders (PVR), having just completed installation of its tracking software into a handful of homes using TiVo systems. But in spite of spending almost a year integrating its software into Alviso, Calif.-based TiVo’s devices, the researcher remains many months away from being […]

Vivendi Universal’s VUNet USA will hand over ad serving duties on all of its sites to 24/7 Real Media , in a deal that represents a major win for the struggling Web ad server. Previously, 24/7 Real Media served only Los Angeles-based VUNet’s MP3.com. Now, through terms of the new arrangement, the installation of the […]

The Washington Post Co. is joining the flock of Web publishers requiring visitors to give information to access site content. Starting next Wednesday, washingtonpost.com will require users to fill out a short survey asking their date of birth, gender, and zip code before they can access stories. The site said it receives about 5 million […]

The Federal Trade Commission is investigating a recent marketing campaign conducted by the domain registrar unit of VeriSign . The inquiry stems from a campaign launched this spring that saw VeriSign allegedly sending direct mail to the users of rival registrars. Allegedly, the mailings informed recipients that that their domain name was close to expiration, […]

Telecom giant Verizon is rolling out a slate of new ads and marketing efforts to promote bundled and discounted local, long distance, wireless and broadband products. The New York-based company plans an introductory television spot using The Beatles’ 1968 hit “All Together Now” to pitch its new “Veriations All” package to consumers in New York […]

Yahoo! is expanding its presence in Europe’s massive wireless market, through an equity and marketing agreement with Finnish mobile technology firm Sonera zed, a unit of Helsinki-based Sonera Corp. . Through the arrangement, Sunnyvale, Calif.-based Yahoo! will acquire a 15 percent stake in zed, which distributes wireless news and information, as well as paid services […]

Youth marketing and retail play Alloy continued its string of acquisitions with the purchase of YouthStream Media Networks’ Media and Marketing Services unit on Tuesday. New York-based Alloy said it would pay $7 million in cash for the division of YouthStream, which sells out-of-home and school newspaper media at more than 8,000 high and middle […]