Christopher Saunders

Automotive marketers are some of the most prolific users of rich media in online advertising technology, according to new findings from Nielsen//NetRatings . The research, compiled by NetRatings’ AdRelevance unit, found that auto manufacturers’ rich media ads accounted for 37.4 percent of all of that industry’s ad impressions during second quarter — nearly 10 times […]

E-mail list and newsletter ASP SparkLIST.com has been fully acquired by its software provider and partial owner, Lyris Technologies. The deal will see Berkeley, Calif.-based Lyris taking over the smaller firm’s e-mail list hosting operations. Milwaukee-based SparkLIST, meanwhile, will become its own division and maintain its offering under its own brand. Terms were not disclosed. […]

Wink Communications is teaming up with consumer data giant Experian to share information about television audiences who view interactive TV advertising and programming. The data contains geographic and demographic information on the 5.5 million households equipped with Wink-supported set-top boxes — including adults’ age and gender, household income, ethnicity, education, and location by Designated Market […]

Mobile marketing might be a relative non-entity in the U.S., but it’s posed to rival the present businesses in Europe and Asia within four years, according to a recent study by Jupiter Research. The study by Jupiter — which is owned by INT Media Group , the publisher of this Web site — found that […]

Online bank NetBank is aiming to better reach small business customers by teaming up with Microsoft and renewing its marketing deal with Intuit . As a result, the bank, which has offices in Atlanta, will be promoted in the 2003 edition of Microsoft Money, through logo placement on the product’s packaging, and the installation of […]

Despite growing interest in marketing to customers who buy offline after researching online — multi-channel shoppers — such consumers might be less worth pursuing than originally thought, according to a new study from Jupiter Research. The findings from the New York-based researcher — which is a unit of INT Media Group , the publisher of […]

While still something of a taboo for most Web publishers, paid online content is coming of age, posting sizable growth in revenue, according to a report fielded by an industry group. The New York-based Online Publishers Association, a consortium of publishers including the New York Times Co’s online unit, Dow Jones & Co.’s WSJ.com, and […]

Pieces of the puzzle designed to boost advertising sales for AOL Time Warner’s America Online unit are falling into place, with the Internet service gearing up on both the sales and technology sides to encourage clients to buy rich media ads. Executives at the company’s Internet marketing group spent much of last month “roadshowing” the […]

Continuing efforts by media giants to better monetize their Internet investments, ABCNews.com will abandon free, ad-sponsored video and begin charging users who wish to view broadcast clips on its site. Beginning this week, all video content from ABC News, a unit of the Walt Disney Co. will be available only to users who cough up […]

Verizon’s SuperPages.com unit is looking to add another extra for advertisers, by introducing streaming video ads to its online yellow pages. The addition comes through a partnership with Anaheim, Calif.-based WebcastingTV, which specializes in multi-platform Web streaming, accessible to users of RealNetworks’ RealPlayer, Microsoft Windows Media Player, or Apple QuickTime. The technology also configures the […]

Terra Lycos’ U.S. portal is turning to online and direct marketing shop MKTG Services to represent its online and offline lists, in a bid to glean as much revenue as possible from its user base. Through the arrangement, New York-based MKTG — formerly known as Marketing Services Group Inc. — will serve as the exclusive […]

E-mail marketing shop Bigfoot Interactive will move into the arena of customer relationship management, through a new deal with the CRM software unit of Tokyo-based technology giant Fujitsu Ltd. New York-based Bigfoot, which markets a both full-service consultancy and ASP products, now will license its code to Fujitsu for use in the Japanese technology player’s […]