Christopher Saunders

eDiets.com will make its largest-ever ad buy with Microsoft’s MSN portal, through a multi-million dollar expansion of an earlier advertising agreement. The new $9.1 million agreement provides Deerfield Beach, Fla.-based eDiets with online advertising inventory on sites administered through MSN, including MSN WomenCentral, Slate and MSNBC. Some of that advertising will consist of units in […]

In a bid to boost now-lackluster sales during the coming quarter, PC maker Gateway is moving to cash in on the coming “back to school” season with a new campaign. The Poway, Calif.-based company’s new “Power Up for School” campaign debuts Monday night with two national spots that show happy, playing children getting nabbed by […]

Earthlink is emerging the victor in a $24.8 million judgment from one of its many lawsuits aiming to curb shady and unwanted e-mail marketing. A federal court judge awarded damages to the Atlanta-based ISP after the defendant in the suit, Khan Smith, failed to show or contest charges of racketeering, computer fraud and privacy abuses. […]

Business-to-business marketers lag in moving to the Internet due to Web media’s inability to tightly target and segment audiences, according to a new study from research firm GartnerG2. The study, for which Stamford, Conn.-based GartnerG2 interviewed more than 30 Fortune 100 B2B advertisers, found that B2B advertisers are reluctant to move online due to the […]

DoubleClick’s Asian ad sales joint venture will see restructuring, which involves an exit from the media business, as the result of the floundering of its majority owner, Web publisher Asiacontent.com. New York-based DoubleClick partnered with Asiacontent.com in 1999 to form the Hong Kong-based technology and media representation venture, DoubleClick Media Asia Ltd. After several quarters […]

The shootout continues among paid listings providers as Ask Jeeves becomes the latest major Web site to sign onto Google’s paid listings service, ousting current vendor Overture . Through the three-year contract, Emeryville, Calif.-based Ask Jeeves will syndicate Google’s keyword-based AdWords listings, beginning in September. Additionally, the site receives the right to syndicate Mountain View, […]

Cox Communications and media buyer Universal McCann will work together in one of the first major interactive TV media deals between a cable operator and an ad agency. The alliance with Universal McCann, the media unit of Interpublic’s McCann-Erickson WorldGroup, aims to sew up a process for distributing advertising to emerging interactive television platforms. Specifically, […]

After each making an acquisition, researchers comScore Networks and CMR are further strengthening their ties amid continued upheaval in the online metrics space. Through the terms of the new alliance, which expands on a ten-month-old reseller agreement, New York-based CMR now will co-market services offered by comScore’s Media Metrix Division, which includes Media Metrix panel-based […]

Yahoo! continues its efforts to diversify its advertising revenue through a new arrangement with Cityfeet.com, a provider of commercial real estate listings. The deal will see New York-based Cityfeet syndicating its listings to Yahoo! Real Estate, which will see a cut of the placement fees in return. Financial specifics of the arrangement were not disclosed. […]

Latino and Hispanic Americans represent the fastest-growing online ethnic group, according to new data from Nielsen//NetRatings. Based on the research group’s findings, the number of Latinos online in the U.S. grew to 7.6 million — a 13 percent jump from last year, marketing the greatest increase of any ethnic group. The rate of Hispanic and […]

The nation’s two largest advertising groups are looking to advances in technology to improve cross-media accountability, with the creation of a new body to administer the first-ever digital identification codes for all types of advertisements. On Monday, the New York-based groups — the Association of American Advertising Agencies and the Association of National Advertisers — […]

Rich media e-mail firm MindArrow Systems is aiming to merge with interactive rollup Category 5 Technologies, in a deal that will integrate the two firms’ offerings. Category 5, based in Salt Lake City, does business through a number of subsidiaries that principally service out-of-home or online startups. In May, the firm entered the rich media […]