Christopher Saunders

Yahoo! is formalizing relationships with several third-party rich media vendors to make it easier to create and distribute online ad campaigns that use animation and interactivity. Through the agreements, Sunnyvale, Calif.-based Yahoo! will add formats created by Point-Roll, Eyeblaster, EyeWonder and Unicast to its regular sales offerings, rather than working with the vendors on a […]

The controversial Gator Corporation won’t be placing pop-up ads on a number of Web sites for a while, as a result of a temporary injunction handed down by a federal judge. The injunction, granted by U.S. Judge Claude Hilton, comes in response to efforts by major online publishers to halt Gator’s practice of selling pop-ups […]

Following the lead of Yahoo! , AOL Time Warner is looking to add new opportunities for customization and advertising with its AOL Instant Messenger application. Version 5.0 of AOL Instant Messenger, due out later this summer, will include what AOL calls AIM Expressions — downloadable “themes” that add graphics and animation to users’ “Buddy List” […]

A day after Yahoo! posted its first profitable performance in six quarters, DoubleClick followed suit, again returning to net profitability and beating Wall Street estimates. New York-based DoubleClick said revenue for its second quarter came in at $75.7 million, leading to net earnings of $4.1 million, or $0.03 per share. Analysts surveyed by Thomson Financial/First […]

Japan has become the latest wired country to issue laws clamping down on unsolicited commercial e-mail, as momentum continues among other governments to curb spam. Prompted largely by concerns from NTT DoCoMo, the Japanese mobile telecommunication giant, two bills enacted in mid-April and now in effect establish “opt-out” as the default model for e-mail marketing, […]

VeriSign now is disputing a recent announcement about a new relationship with e-mail list giant Naviant, a deal that was positioned as a way to gather e-mail addresses from consumers and businesses registering domain names. Thursday afternoon, Boca Raton, Fla.-based Naviant retracted a press release issued by its 24/7 Mail unit earlier in the morning, […]

Web portal and online advertising bellwether Yahoo! topped Wall Street estimates in its second quarter, as executives touted the company’s success in cushioning falling advertising revenues with paid services. After posting six straight quarters of losses prior to Wednesday’s announcement, Sunnyvale, Calif.-based Yahoo! reported earnings of $21.4 million, or $0.03 per share — a penny […]

As online recruiting and recruitment advertising continues to be a hot spot despite the current economic climate, TMP Worldwide is looking to better promote its Monster.com services through alliances with Viacom’s MTV Networks unit and payroll outsourcing giant Automatic Data Processing . Through a multi-platform advertising deal with MTV, Maynard, Mass.-based Monster aims to encourage […]

Cablevision’s Optimum Online unit is debuting a slate of new ads designed to expand its cable broadband business to new customers. The effort aims to encourage average, multi-person households in the New York metropolitan area to trade up to broadband — since the firm expects that that’s the demographic from which the next major expansion […]

Aiming to leverage the momentum behind its new big-budget branding campaign, Intel is pitching the Itanium 2 processor as another milestone in computing. In June, Santa Clara, Calif.-based Intel launched a new advertising effort that touted the company as a thought-leader and pioneer in computer technical development, with the tagline “Yes. Intel.” appearing in lieu […]

Dow Jones & Co.’s CareerJournal.com will be the centerpiece of a new, cross-media advertising deal with executive search firm Lucas Group, an agreement that speaks to offline publishers’ efforts to compete in the online job advertising space. Financial terms were not disclosed of the arrangement, which will see the Atlanta-based recruiter sponsoring CareerJournal.com’s HR Center […]

Major local newspaper Web sites are growing fast — in many cases, faster than the rest of the Web, according to new findings by comScore Media Metrix. During the past six months, seven of the 10 largest U.S. media markets saw double-digit increase in visitors to major regional papers’ Web sites, according to the Reston, […]