Christopher Saunders

A slew of top online Web publishers filed suit this week against software maker Gator Corp., alleging a host of infringements stemming from its pop-up ad practices. In a complaint filed June 25 in U.S. District Court for the Eastern District of Virginia, plaintiffs including The Washington Post Co. , The New York Times Co. […]

Stung by the protracted downturn in online advertising, Yahoo! plans to discontinue some of its streaming media content, once thought critical for the future of the company’s media revenues. The decision, impacting Yahoo! FinanceVision and Yahoo! Radio, marks a retreat from a strategy set in motion through the 1999 acquisition of Broadcast.com, for which the […]

Continuing the reassuring reports emerging from the battered Internet marketing industry, direct marketing clients are likely to increase their interactive spending this year, according to research by Greenfield Online, DoubleClick and agency Beyond Interactive. The firms’ first Marketing Spending Index, which surveyed about 200 U.S. executives and brand managers, found that 61 percent of the […]

Atlas DMT Enhances Product with WARP Seattle-based online ad server Atlas DMT is taking the wraps off a new version of its campaign management platform that features a speedier analytics architecture. Atlas DMT, a unit of interactive agency Avenue A , said the enhancements — dubbed Web Analysis Results Profiler, or WARP — processes campaign […]

Online advertising revenue is expected to rise 5.3 percent from last year by the end of 2002, according to new data from New York-based researcher CMR. According to the group, ad spending across all media will show a slight decline during the first half of the year. But robust growth in third and fourth quarters […]

Despite lingering business woes, consumers’ confidence in online media and commerce is again growing, according to ACNielsen and Yahoo! . A survey from the two firms, which for more than a year have used an index to chart quarterly changes in consumer confidence in Internet products and services, found that confidence grew two points from […]

Absolut is taking the wraps off an elaborate online component of its “Absolut Album Covers” campaign, centered around vintage vinyl album cover art. The Swedish vodka brand’s offline campaign, which launched in September, features remakes of classic album covers — from the likes of the Velvet Underground and Nico, David Bowie, and Judas Priest — […]

The online publishing and ad sales industry, represented by the Interactive Advertising Bureau, its largest trade association, will make its pitch to advertisers in a multi-million dollar campaign that seeks to increase online advertising spending. Beginning Monday and continuing throughout the year, ads designed by Stein Rogan & Partners for the New York-based media sellers […]

To boost excitement around its coming third-generation wireless services, Sprint’s PCS Group is launching a new effort in connection with the upcoming release of “Men In Black 2.” The “Out of This World Clarity” campaign, which launches with television ads Monday evening, represents Kansas City, Mo.-based Sprint PCS’ largest movie marketing tie-in to date. TV […]

LOS ANGELES — The bulk of the @d:Tech Conference and Exposition now behind us, attendees reflect and find it sorely lacking in impact. For most of the attendees, the show became an opportunity to chew the fat with old acquaintances, commiserate with rivals about the leader in their particular niche, and for a handful of […]

LOS ANGELES — Lack of usable tools and a preponderance of risk-averse clients have become some of the industry’s biggest hurdles, said a panel of online publishing and agency executives speaking here at the @d-Tech convention. One of the more recent criticisms of the online ad industry stems from the fact that advertising formats vary […]

As tension builds in the Web traffic analysis space, NetIQ is taking the wraps off a major update to its flagship offering, WebTrends Reporting Center. Version 5.0 of the San Jose, Calif.-based firm’s WebTrends Reporting Center features a slew of new features, many of which were designed the make the job of analyzing visitor behavior […]