Christopher Saunders

Online travel site Trip.com is aiming to boost its position in the competitive field of Internet travel players, through a partnership with Viacom’s Nickelodeon properties. Parsippany, N.J.-based Trip.com, which is in the midst of a major brand-awareness ad campaign, will become the exclusive travel-booking partner on NickJr.com, a site geared for parents with young children. […]

Five well-known online publishers are banding together to pitch their combined audiences to advertisers seeking to reach consumers at work. Through the effort, CBS MarketWatch.com , NYTimes.com, USAToday.com, CNET Networks, and weather.com will continue selling inventory on their own sites, in addition to participating in a daypart-based ad sales consortium that the publishers call “the […]

DoubleClick is looking to parlay its background in ASP-based Web ad serving and management into an offering in the competitive site analytics space, challenging established veterans like NetIQ and WebSideStory. Like its competitors, New York-based DoubleClick’s new SiteAdvance service is designed to track and analyze user activity on e-commerce Web sites, for use in studying […]

The announced $1.29 billion merger of Ameritrade and Datek Online comes as only the latest development in an industry that has undergone dramatic changes in the past two years. With their prospects changed dramatically after the end of the record-breaking dot-com era, online brokerages are again revamping their advertising messaging, this time in response to […]

European regulators are taking a hard look at major media players, in an effort to determine whether they pose a hazard to consumers’ privacy and should be included in a new law. Officials at the European Commission — the European Union’s bureaucratic arm — said in a working paper updated Thursday that they are interested […]

Mainframe and IT giant Unisys is debuting a new campaign that continues the company’s pitch for its services, rather than its technology. Ads from the new “Imagine It. Done.” campaign, designed by Grey Worldwide’s technology-focused darkGrey unit, position the Blue Bell, Pa.-based company as a leader in a variety of IT areas. Spending was not […]

San Francisco-based Goodby, Silverstein & Partners will take over as lead agency in Hewlett-Packard Co.’s brand advertising, as the newly merged computer giant considers its marketing strategy. In addition to Omnicom-owned Goodby, Palo Alto, Calif.-based HP, which a month ago finalized its merger with rival Compaq, also said Publicis Groupe Worldwide’s agencies will handle advertising […]

British Airways is looking to continue the success of its acclaimed “page-tilt” format by bringing the effort to a number of new sites in connection with the airlines’ sponsorship of the Wimbledon tennis tournament beginning later this month. The “page-tilt,” an eyeblaster rich media ad that launched last year on the New York Times’ NYTimes.com […]

Online advertising technology player Advertising.com has reached a settlement with New York-based rival 24/7 Real Media , over charges of infringement on 24/7’s ad serving and targeting patent. The U.S. District Court for the Southern District of New York approved the settlement. Terms were not disclosed, though sources close to the firms say a small […]

Omnicom Group confirmed plans to bring interactive shops Agency.com and Organic back under its umbrella, amid controversy surrounding the units’ spin-off last year. During a conference call Wednesday, Omnicom Chief Financial Officer Randall Weisenberger reiterated that the New York-based holding company intends to re-acquire control of New York-based Agency.com and San Francisco-based Organic from Seneca […]

While direct marketing and retail channels continue to be a mainstay for the cataloging industry, online sales are posting ever-greater gains, according to figures from DoubleClick’s Abacus subsidiary. Broomfield, Colo.-based Abacus, which operates one of the cataloging and direct mail industry’s largest co-op databases, said it’s seen offline catalog sales holding relatively steady in 2001, […]

While direct marketing and retail channels continue to be a mainstay for the cataloging industry, online sales are posting ever-greater gains, according to figures from DoubleClick’s Abacus subsidiary. Broomfield, Colo.-based Abacus, which operates one of the cataloging and direct mail industry’s largest co-op databases, said it’s seen offline catalog sales holding relatively steady in 2001, […]